Affiliate Marketing

Articles About Affiliate Marketing

Facebook, MySpace: The Clampdown

by Chris Trayhorn, Publisher of mThink Blue Book on November 5, 2009

And so to the fallout:

Social Media Kills MSN & Yahoo

by Chris Trayhorn, Publisher of mThink Blue Book on October 23, 2009

The Web 2.0 Summit is currently running just a couple of blocks from our office. Yesterday, Mary Meeker, … Read Article

Mobile Internet is Exploding

by Chris Trayhorn, Publisher of mThink Blue Book on October 23, 2009

Just because it’s such a terrific set of slides, one more point from the Meeker presentation referred to … Read Article

The Interview: Wikia CEO Jimmy Wales

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated … Read Article

Raising Your Score

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

Over the last seven to 10 years, paid search has proven to be a cost effective channel for … Read Article

Consolidate, Optimize and Maximize

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad … Read Article

Profiling Your Way to Profits

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list … Read Article

Integrity Above All

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are … Read Article

Trends in Travel

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? … Read Article

Let's Get Personal

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals … Read Article

Drew's View

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest … Read Article

Tried and True Performance Strategies

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature … Read Article

Capitalizing on Fame

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of … Read Article

Fighting the Nexus Tax

by Chris Trayhorn, Publisher of mThink Blue Book on October 22, 2009

If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in … Read Article

Holiday Season Sunshine?

by Chris Trayhorn, Publisher of mThink Blue Book on October 15, 2009

As we report in the latest edition of Revenue Performance magazine to be published in two week’s time, … Read Article

Stop Ad Fraud

by Chris Trayhorn, Publisher of mThink Blue Book on October 15, 2009

A new web site quietly appeared earlier this year and a little bird tells us that it’s being … Read Article

OMFG! The FTC is Gonna Get You!

by Chris Trayhorn, Publisher of mThink Blue Book on October 15, 2009

We have been much amused this past week or so by the reaction to the FTC’s new guidelines … Read Article

Russian Affiliate Networks Exposed

by Chris Trayhorn, Publisher of mThink Blue Book on October 8, 2009

This week news came of affiliates and networks being robbed by the “Bahama botnet”, a major report on … Read Article
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