Affiliate Marketing

Articles About Affiliate Marketing

ShareASale Rated #1 Top Performance Marketing Network

by Yvonne Schellerup on April 20, 2010

mThink ranks the Top 20 in new edition of BLUE BOOK SAN FRANCISCO, CA; April 20, 2010 – … Read Article

Top 5 Takeaways Re. Twitter's New Advertising Platform

by Chris Trayhorn, Publisher of mThink Blue Book on April 14, 2010

Twitter has made its move towards monetization and there are big opportunities for performance advertisers as a result.. … Read Article

OPM Consolidation As Schaaf Buys PartnerCentric

by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2010

Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies … Read Article

Yahoo Kills Yahoo! Publisher Network

by Chris Trayhorn, Publisher of mThink Blue Book on March 31, 2010

Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In … Read Article

39 April Fool's Day Hoaxes By Google

by Chris Trayhorn, Publisher of mThink Blue Book on March 31, 2010

Last year Google ran no less than 17 different April Fool’s Day hoaxes. I have always loved that … Read Article

User Experience vs Monetization

by Chris Trayhorn, Publisher of mThink Blue Book on March 21, 2010

Here’s the fundamental challenge for the performance marketing industry: how do we move from a short-term mindset that … Read Article

Performance Marketing Networks: Please Take Our 30 Second Survey

by Chris Trayhorn, Publisher of mThink Blue Book on March 11, 2010

Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 … Read Article

Hydra Dumps 15,000 Affiliates

by Chris Trayhorn, Publisher of mThink Blue Book on March 10, 2010

Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The … Read Article

Performance Marketing: A Guide For CMOs

by Chris Trayhorn, Publisher of mThink Blue Book on March 10, 2010

After a year in which the performance marketing industry had to deal with controversies ranging from Oprah to … Read Article

Facebook's $350 million in Performance Advertising

by Chris Trayhorn, Publisher of mThink Blue Book on March 3, 2010

As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in … Read Article

Botnet of 13 Million Computers Smashed

by Chris Trayhorn, Publisher of mThink Blue Book on March 3, 2010

On Wednesday Spanish authorities announced the arrest of three alleged ringleaders behind the Mariposa botnet. Mariposa is possibly … Read Article

Twitter Feeding Frenzy Coming?

by Chris Trayhorn, Publisher of mThink Blue Book on February 24, 2010

Twitter reasserted itself this week with the publication of two pieces of data designed to blow people’s minds … Read Article

YouTube Celebrates With a Top Five

by Chris Trayhorn, Publisher of mThink Blue Book on February 23, 2010

YouTube celebrated its fifth birthday on Valentine’s Day. The youtube.com domain name was first registered on 2/15/2005 and … Read Article

Shock! Google Isn’t Infallible!

by Chris Trayhorn, Publisher of mThink Blue Book on February 17, 2010

It has become crystal clear over the last week that Google rushed the introduction of Google Buzz, did … Read Article

Google Kills Twitter

by Chris Trayhorn, Publisher of mThink Blue Book on February 10, 2010

Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set … Read Article

What are you Buying?

by Chris Trayhorn, Publisher of mThink Blue Book on February 4, 2010

Five million people use Twitter every day. Each month, more Americans visit YouTube than watch the Super Bowl. … Read Article

ValueClick Exits Lead-Gen?

by Chris Trayhorn, Publisher of mThink Blue Book on February 3, 2010

ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that … Read Article

Big Bucks, Bad Business: Who's Getting Google-Slapped and Why

by Chris Trayhorn, Publisher of mThink Blue Book on January 27, 2010

Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others … Read Article
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