Affiliate Marketing

Articles About Affiliate Marketing

Find Your Deceptive Interface Here!

by Chris Trayhorn, Publisher of mThink Blue Book on September 22, 2010

The Dark Patterns blog  got a lot of online buzz this week. It’s collects examples of websites that … Read Article

Relaunched Twitter.com Means More Opportunity

by Chris Trayhorn, Publisher of mThink Blue Book on September 15, 2010

Last week, Google Instant. This week, New Twitter, specially designed to hold visitors on site for longer, increase … Read Article
Learn directly from online marketing and conversion experts like Tim Ash, Patrick Bultema, Sandra Niehaus, Lance Loveday and … Read Article

Has Google Killed SEO?

by Chris Trayhorn, Publisher of mThink Blue Book on September 8, 2010

Google changed SEO today. With the announcement of Google Instant they have, at a stroke, increased their number of … Read Article

Ad Exchanges Fight For International Dominance

by Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2010

There was good news for media buyers today with the announcement that OpenX is moving aggressively to compete … Read Article

Working with brands online – best practices and procedures

by Chris Trayhorn, Publisher of mThink Blue Book on August 26, 2010

During my years of experience in developing broad agency relationships with mid-to-large brands, it has become clear that … Read Article

Twitter Promoted Tweets = 300% Greater Engagement

by Chris Trayhorn, Publisher of mThink Blue Book on August 25, 2010

Twitter’s Promoted Tweets program was launched in beta a couple of months back and first results are beginning … Read Article

Online Universities Better Than Marketing Gurus?

by Chris Trayhorn, Publisher of mThink Blue Book on August 18, 2010

A Revenue Performance Opinion Piece: For many years one of the hottest sectors for affiliate marketers has been … Read Article
Following a raid last week on Graham Gibson’s Central Coast Nutraceuticals, the FTC on Monday obtained a temporary … Read Article

Unsubstantiated Rumors from Affiliate Summit East

by Chris Trayhorn, Publisher of mThink Blue Book on August 18, 2010

These are just rumors, you understand. We do not vouch for them in any way, unless someone writes … Read Article

Headaches Ahead for Yahoo PPC Advertisers

by Chris Trayhorn, Publisher of mThink Blue Book on July 21, 2010

The Microsoft/Yahoo PPC alliance was always going to have teething troubles and give advertisers some headaches. We are … Read Article

Facebook Hits Half Billion Users

by Chris Trayhorn, Publisher of mThink Blue Book on July 21, 2010

Today Facebook announced that it now has over 500 million registered users, an increase of some 100 million … Read Article

Is A Dinosaur Eating Your Lunch?

by Chris Trayhorn, Publisher of mThink Blue Book on June 16, 2010

The winners in the online marketing space have always been the fast movers. Quick and agile people who … Read Article

Will Fraud Kill Affiliate Marketing?

by Chris Trayhorn, Publisher of mThink Blue Book on May 26, 2010

Will fraud kill affiliate marketing? It is up to you. You choose. But here’s a clue: the BP … Read Article

The Survival Guide For Networks, Part II: the Empire fights back!

by Chris Trayhorn, Publisher of mThink Blue Book on May 19, 2010

The recent discussion of the importance of brand to CPA network survival generated a fair amount of feedback. … Read Article

The Survival Guide For Networks, Part I

by Chris Trayhorn, Publisher of mThink Blue Book on May 12, 2010

The CPA network space is in tumult. If your favorite CPA network isn’t dead already, it’s probably refinancing, … Read Article

Facebook Takes The Profit Out of CPM Buys

by Chris Trayhorn, Publisher of mThink Blue Book on May 5, 2010

Facebook made a big change in their advertising policies this week. But they did it very quietly with … Read Article

Affiliate Managers Who Aren't Idiots! More Survey Results

by Chris Trayhorn, Publisher of mThink Blue Book on April 28, 2010

Give me “affiliate managers who aren’t idiots,”  was the demand of one publisher when we asked what they looked … Read Article
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