Category: Affiliate Marketing

Out of Commission

How to Limit Commission Theft

Guiding Lightly: Q & A with Anne Holland

Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The ... Read Article

Taking It Offline

If baseball is the thinking person's game, then online advertising is the thinking person's medium. Much like the national pastime, part of ... Read Article

Marketing Muscle

Over the years stories about intimidation and goons knocking on the doors of various affiliates and search marketers have circulated at industry ... Read Article

Colin McDougall: The Timekeeper

This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through ... Read Article

Online Is Sweet

Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you ... Read Article

Search Is Getting Personal

Your phone rings. A good friend is calling, more excited than you've heard her in months. "My book is on the home ... Read Article

A Call to Action

Someone is hijacking your traffic and stealing your commissions. That someone might be a competing affiliate marketer, or worse, the merchant whose ... Read Article

You've Got Content, Now What?

I find that many website owners are divided into two camps. One camp is very good at developing unique content and garnering ... Read Article

Anne Fognano: The Mother Lode

The old adage that necessity is the mother of invention is certainly true when it comes to this mother.More than a decade ... Read Article

Performance Marketing Prognostication

It's that time of year again when we ask industry movers and shakers to look back at the past 12 months and ... Read Article

The Mobile Marketing Monster

Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had ... Read Article

Hybrid Auctions Are Taking Over

As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

Google Hates Affiliates

Back in January 2005 Google changed its Adwords policy to read, "We'll only display one ad for affiliates and parent companies sharing ... Read Article

Insurance for Conversion Rates

Designing for conversions isn't rocket science. It's just the ability to design a website with particular ideas in mind. For this column ... Read Article
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