Category: Affiliate Marketing

Introducing Dr. Makeover

Not every website needs a complete redesign. Contrary to what most Web designers tell you, designing a website for results, or what ... Read Article

Get a Second Life

Living in a virtual world may lead to innovation in the physical world.

Guerrilla Generosity

With the holiday season waiting just over the calendar horizon, I can't help but remember how holidays are disasters for the unprepared. ... Read Article

Special Order

News of the death of the catalog is greatly exaggerated. It's no secret that the catalog retail universe is a big one. ... Read Article

Big Brands Believe

TV commercials and print ads aren't dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a ... Read Article

Going Out Is In

Companies are outsourcing affiliate managers to fuel online marketing programs. Former London-based freelance writer Rob Palmer knew he was on to something ... Read Article

Summer Reading Extravaganza

Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's ... Read Article

Recess Is Over

Back-to-School promotions can lead to big bucks if online marketers start early.Back to school is a big deal for affiliates - it ... Read Article

Music Needs Tuning

The complex space needs some harmony before online marketers start to sing.Imagine you're a publisher trying to parlay your expertise and passion ... Read Article

Fair Game

In-game advertising offers geotargeting of a captive and highly lucrative audience.National advertisers looking to reach mass audiences have had few choices online. ... Read Article

Domain Reign

Domains are the undeveloped land on which e-commerce properties are built and like real estate, it's about location, location, location.Gary Kremen is ... Read Article

Full Steam Ahead: Q & A with Chris Henger

Performics' new VP of affiliate marketing claims the industry is still growing and is fueled by performance-based marketing.

Jeremy Palmer: The Million Dollar Man

Jeremy Palmer knew he had the entrepreneurial spirit. He just hadn't found the right thing to let it soar. He knew there ... Read Article

The Lure of Youth

They're wired, they're affluent and they are a largely untapped market. This prized group is teens. They are often referred to by ... Read Article

Follow Up or Fall on Your Face

Guerrilla affiliates know well the importance of customer followup and prospect follow-up because they know what it takes to succeed in business.Why ... Read Article
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