Category: Affiliate Marketing

In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article

For many aspiring affiliates, the phrase Affiliate Lifestyle conjures up visions of big beautiful homes and shiny new sports cars. Graphic images ... Read Article

What can you do when you've invested in Web initiatives and it looks like the investment isn't paying off? For some industries, ... Read Article

Forrester's March report, "Email Marketing Comes of Age," finds that clickthrough rates have remained steady since 2003, at an average of 5 ... Read Article

Prepare the obituary: The era of the daily newspaper as the news source is over. The Daily Tribune, Inquirer and Journals of ... Read Article

Even the most traditional companies don't need to be convinced anymore that Internet advertising and marketing is no longer optional. Today companies ... Read Article

Many of today's online marketers have unrelated backgrounds and have learned their profession through on-the-job training and supplemental offerings. The situation is ... Read Article

Kellie Stevens is the president of AffiliateFair-Play.com, which is committed to providing a better understanding and interpretation of the behaviors that impact ... Read Article

Search powerhouse Google has ascended not only to the No. 1 starting place for most Web searches, but the name has become ... Read Article

Judi Moore is not a super-affiliate. She's not even sure what that is. She doesn't see this as a detriment. Being an ... Read Article

Ask nearly everyone and they'll say that search engine optimization is intimidating. Search engine optimization - SEO for short - should be ... Read Article

Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages, Web traffic statistics and conversion ratios with ... Read Article

It's the headline any search marketer would dread: "Google Bans BMW for Search Spamming." For well-known companies, such bad publicity is reason ... Read Article

Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article

This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through ... Read Article