Category: Affiliate Marketing

Power Plays

By their brief descriptions - "online auction website" and "Internet searching and online advertising company" - it does not sound like eBay ... Read Article

Home Office Advantage

Many online marketers started out working from home as a way to escape the Dilbert-like cubicle farms of corporate life in favor ... Read Article

Video Goes Viral

Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers ... Read Article

Search Marketing Is Direct Marketing

When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for ... Read Article

Passing the Test

In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

Making Over My Own Site

Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for ... Read Article

Search Wars

Even though Google would prefer not to be a verb, the search giant is just that and more. To Google is to ... Read Article

Getting Into the Mashup Mix

It's become a new art form to combine various existing elements to create something totally new. However, it can also be dangerous ... Read Article

Shaping Up Your Business

Facebook, of course, is the social networking site college students used to call their own. Since the site opened up to the ... Read Article

Old Dog, New Tricks

Forrester's March report, "Email Marketing Comes of Age," finds that clickthrough rates have remained steady since 2003, at an average of 5 ... Read Article

Look Out!

Last night you read on your local newspaper's website about how gas prices could reach $4 a gallon this summer, so you ... Read Article

Ringing IN and Hanging UP

In the old days, a telephone came in two designs and had one ring. With the rise in cell phones, the styles ... Read Article

The Wealth in Health

A work-at-home marketer complained that he gained 30 pounds in the last few years when his home-run online marketing business became successful. ... Read Article

Double Down: Q & A with William Cooper

As the CEO of TradeDoubler - a Swedish performance network with a vast European presence - William Cooper has his eye on ... Read Article

Harrison Gevirtz: The Yearling

This sounds like any hard worker in the performance marketing space, you think. The only difference is that Gevirtz is a freshman. ... Read Article
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