Category: Affiliate Marketing

Making Over My Own Site

Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for ... Read Article

Search Wars

Even though Google would prefer not to be a verb, the search giant is just that and more. To Google is to ... Read Article

Getting Into the Mashup Mix

It's become a new art form to combine various existing elements to create something totally new. However, it can also be dangerous ... Read Article

Shaping Up Your Business

Facebook, of course, is the social networking site college students used to call their own. Since the site opened up to the ... Read Article

Marketing Reality: Q & A with Joel Comm

Joel Comm has been building websites for over 12 years. He sold his first business to Yahoo in 1997 and it became ... Read Article

Power Plays

By their brief descriptions - "online auction website" and "Internet searching and online advertising company" - it does not sound like eBay ... Read Article

Home Office Advantage

Many online marketers started out working from home as a way to escape the Dilbert-like cubicle farms of corporate life in favor ... Read Article

Video Goes Viral

Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers ... Read Article

Ringing IN and Hanging UP

In the old days, a telephone came in two designs and had one ring. With the rise in cell phones, the styles ... Read Article

The Wealth in Health

A work-at-home marketer complained that he gained 30 pounds in the last few years when his home-run online marketing business became successful. ... Read Article

Double Down: Q & A with William Cooper

As the CEO of TradeDoubler - a Swedish performance network with a vast European presence - William Cooper has his eye on ... Read Article

Harrison Gevirtz: The Yearling

This sounds like any hard worker in the performance marketing space, you think. The only difference is that Gevirtz is a freshman. ... Read Article

Sweet Charity

If you think getting people to shop online is tough, consider the plight of nonprofit organizations. They ask people for their time ... Read Article

The Desire to Acquire

The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have ... Read Article

The Tangled Web of Link Spam

In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article
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