Category: Affiliate Marketing

Hamlet Batista, president and CEO of NEMedia, wants to change your content. He wants to change it so much that he can't ... Read Article

Since the days of the gladiators, sports fans have had an irrational bond with their favorite athletes and teams. Feats of athleticism ... Read Article

What a long, strange trip it's been for AOL.The more than 20 year old company that was once at the forefront of ... Read Article

2008 has shaped up to be a crazy year for online advertising - the writers' strike drove people online and the presidential ... Read Article

Online marketing revolves around the Web, and the Web revolves around content. Having the right Web content management solution ensures that you ... Read Article

Search engine optimization needs to be a primary consideration in every element of your website content. PDF download Web 2.0 is a ... Read Article

With words entering the lexicon constantly, it’s a good idea for performance marketers to study up on some new industry jargon. Because ... Read Article

Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to ... Read Article

Since Facebook was featured on the cover of Newsweek magazine less than a year ago, it's been called everything from the social ... Read Article

Mancini says she thought the Internet was the wave of the future and wanted a way to connect and be part of ... Read Article

It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS' "60 Minutes" asked ... Read Article

I admit it - I'm a skinflint. Call me a tightwad, a miser - I don't care. Basically, I'm cheap. And even ... Read Article

I degraded myself as a content publisher twice last week. In both cases, after reviewing my Google Alerts and picking the day's ... Read Article

This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article