Category: Affiliate Marketing

An Australian Approach to Energy Innovation and Collaboration

Just as global demand for energy is steadily increasing, so too, are the recognized costs of power generation. A recent report about ... Read Article

Power and Patience

The U.S. utility industry - particularly the electric-producing branch of it, there also are natural gas and water utilities - has found ... Read Article

Managing the Plant Data Lifecycle

Intelligent Plant Lifecycle Management (iPLM) is the process of managing a generation facility's data and information throughout its lifetime - from initial ... Read Article

Surviving the Turmoil

With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility of the future is ... Read Article

Key Cogs in the Affiliate Machine

In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion ... Read Article

Business Process Improvement

In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today's utilities are immersed ... Read Article

Merchant Advantage: eBay Partner Network

In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate program run by a network and ... Read Article

Future of Learning

The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff new nuclear units. To ... Read Article

Owning Up

Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

Participation Is Not Passive

Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

Show me the Money

Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

Incentivize Your Audience

Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

Blurring the Lines

Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your ... Read Article

Social Networking Bailout

Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they ... Read Article

The Social Animal

Almost everyone loves to be social, but sometimes it’s best to have a private party.Since this is a special issue, I wanted ... Read Article
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