Category: Affiliate Marketing

Infrastructure and the Economy

With utility infrastructure aging rapidly, reliability of service is threatened. Yet the economy is hurting, unemployment is accelerating, environmental mandates are rising, ... Read Article

Customer Relationships and the Economy

A little over a year ago, the challenges facing the global energy and utilities market were driving a significant wedge between utilities ... Read Article

The Smart Grid in Malta

On the Mediterranean island of Malta, with a population of about 400,000 people on a land mass of just over 300 square ... Read Article

Be a People Person

I have to admit it. Despite all the exciting new technologies out there, I am finding myself to be a people person ... Read Article

An Australian Approach to Energy Innovation and Collaboration

Just as global demand for energy is steadily increasing, so too, are the recognized costs of power generation. A recent report about ... Read Article

Power and Patience

The U.S. utility industry - particularly the electric-producing branch of it, there also are natural gas and water utilities - has found ... Read Article

Managing the Plant Data Lifecycle

Intelligent Plant Lifecycle Management (iPLM) is the process of managing a generation facility's data and information throughout its lifetime - from initial ... Read Article

Developing a Connection

You can’t engage your audience if you don’t have strategies to connect with them once you lure them in.A big part of ... Read Article

Owning Up

Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

Participation Is Not Passive

Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

Show me the Money

Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

Incentivize Your Audience

Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

Blurring the Lines

Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your ... Read Article

Social Networking Bailout

Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they ... Read Article

The Social Animal

Almost everyone loves to be social, but sometimes it’s best to have a private party.Since this is a special issue, I wanted ... Read Article
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