Category: Affiliate Marketing

A Sideways Look At Performance Marketing

The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots ... Read Article

Holiday Season Email Attack!

As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order to maximize sales at ... Read Article

Micro-Moments #2: Intention-Rich Interactions

34% of online retail purchases now happen on a mobile device. The products that are bought on mobile are the ones that ... Read Article

Daryl Colwell Interview on Channel Evaluation

Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What’s the process between ... Read Article

Ronen Hamatian on Affiliate Marketing Trends

Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple ... Read Article

Ad Fraud Is Still A Thing

It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the ... Read Article

Micro-Moments #1: Being There When Consumers Choose

One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s Micro-Moments. The idea is ... Read Article

Five Essential Questions To Ask Your Network

Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and ... Read Article

ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group

Press Release - Introduce Comprehensive Suite of Performance-Based Digital Solutions Including

Jackie Bates Talks Affiliate Marketing Trends

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

Interview with Blue Ribbon Panel Member Nicolas Chrétien

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

Chris Trayhorn Interview with Cristian Miculi

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

The 4 Biggest Internet Trends Affecting Affiliate Marketing

Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her ... Read Article

Matt Frary on Merchant Risk and Technology Investment

Chris Trayhorn Interviews Matt Frary on Merchant Risk and Technology Investment What’s the easiest point of entry for a small merchant wanting ... Read Article

In Defense of Networks

One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy ... Read Article
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