• Interview with Blue Ribbon Panelist Gus Brito

    Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in ... Read Article

    Nominations For Best Network Innovation Now Open

    The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at ... Read Article

    New Personalization and Publisher Tools Drive Retail Growth

    Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are ... Read Article

    ROAS: Why Performance Marketing Out-Performs Display

    Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology ... Read Article

    BuzzFeed's Affiliate Network & Google's Destruction Of Publisher Revenues

    Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue ... Read Article

    Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker

    Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has ... Read Article

    Vergara Settles Social Media False Endorsement Lawsuit

    Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her ... Read Article

    Why Performance Can Win Against Google

    I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

    Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOK

    Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink ... Read Article

    Madrivo Launches Video Advertising Exchange, Madrivo Digital

    Press Release Madrivo proudly announces the launch of its video exchange, Madrivo Digital,led by Idan Miller, an industry veteran and expert in ... Read Article

    State Attorneys General Shift into Turbo with Investigative Subpoenas

    As the new Administration begins to implement legislative and regulatory changes, state Attorneys General have begun to exert their own agenda by ... Read Article

    There’s A Place For Large & Small Networks – Innovation Is Key

    Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and ... Read Article

    Performance Marketing is the Solution to Problems with ROAS

    Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using performance marketing be thinking ... Read Article

    The Hidden Story Behind Clickbooth’s Blue Book Win

    The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, ... Read Article

    Top 3 Advertiser Initiatives for 2017

    What should an advertiser using performance marketing be thinking about in 2017?  I believe there are 3 top advertiser initiatives for 2017: Brand Equity ... Read Article

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