All Blue Book Articles It’s Time To Scale Your Home Services Lead Generation Campaignsby Chris Pink, SVP Sales, Digital Media Solutions (DMS) on April 16, 2023 As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with advertisers aiming to connect with high-intent … Read Article How MyLead works, and what sets it apart from other affiliate networks?by Natalia Juszczak, MyLead on March 21, 2023 If you’re someone who is already making money online, maximizing profits is likely one of your top priorities. One way to achieve this goal is by joining an … Read Article You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Startedby Nick Aragon, Vice President of Business Development, Consumer Pathways at Digital Media Solutions on March 21, 2023 For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a … Read Article Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capanoby mThink on February 27, 2023 Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on customer … Read Article How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Callby Adam Sthay, DMS Senior Vice President of Pay Per Call on February 15, 2023 In today’s competitive performance marketing industry, understanding the best practices to set campaigns up for success in the call space is essential to scaling sales and engagement. Find … Read Article FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testingby Richard B. Newman on February 15, 2023 In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying dark patterns to misrepresent that consumers … Read Article Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Yearsby mThink on February 15, 2023 SAN MATEO, Calif., Jan. 31, 2023 – Rakuten Advertising has been named the world’s best affiliate network for the 12th year in a row by mThink—publishers of the Blue Book performance marketing network … Read Article Top 4 Best Practices For Consumer Finance Campaignsby Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions on January 24, 2023 While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the holiday season can present a unique … Read Article Four Moments That Changed Performance Marketing Foreverby Chris Trayhorn, Publisher of mThink Blue Book on January 17, 2023 In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket … Read Article New additions, improvements, and added perks from your favorite CPA networkby CrakRevenue on December 16, 2022 What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by … Read Article Your Top 5 Affiliate Marketing Questions Answeredby Chris Pink, SVP Sales, Digital Media Solutions (DMS) on December 14, 2022 It’s no secret that diverse, omnichannel marketing campaigns are the ticket to reaching more consumers when and where they are shopping. But when looking at all the available … Read Article 5 strategies to create better contentby CrakRevenue on December 5, 2022 Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of … Read Article FCC Says Ringless Voicemails Require Prior Consentby Richard B. Newman on November 28, 2022 “Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls. The TCPA, in pertinent … Read Article Top 5 Free Methods to Increase Affiliate Trafficby Avangate Affiliate Network on November 22, 2022 The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your rescue with a list of the … Read Article 3 Top Lead Generation Best Practices To Scale Your Businessby Deanna Milkie, Digital Media Solutions on November 22, 2022 Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate gains and remarkable results. … Read Article« Previous 1 2 3 4 … 21 22 23 24 Next »