Category: Enterprise Thought Leadership Archive

Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle ... Read Article

You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article

Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

The classical school of utility operations prescribes four priorities, ranked in the following descending order: safety, reliability, customer service and profit. Although ... Read Article

Energy systems in both mature and developing economies around the world are undergoing fundamental changes. There are early signs of a physical ... Read Article

A NEW GENERATION OF CUSTOMER Today's utility customers are energy dependant, information driven, technologically advanced, willing to change and environmentally friendly. Their ... Read Article

Achieving the SmartGrid vision requires more than advanced metering infrastructure (AMI), supervisory control and data acquisition (SCADA), and advanced networking technologies. While ... Read Article

Thanks to new technologies and the spirit of independence and empowerment fostered by the digital age, consumers are taking on broader and ... Read Article

Merger and acquisition activity in the U.S. electric utility industry has increased following the 2005 repeal of the Public Utility Holding Company ... Read Article

For the past century, the dominant business and regulatory paradigms in the electric power industry have been centralized economic and physical control. ... Read Article

When a utility undergoes a major transformation - such as adopting new technologies like advanced metering - the costs and time involved ... Read Article

Many people in the utility industry see the intelligent grid — an electric transmission and distribution network that uses information technology to ... Read Article