Category: Enterprise Thought Leadership Archive

Psst, want to know the secret to better marketing ROI? Just hire a statistician, add some complex analytical models to measure the ... Read Article

INTRODUCTION: THE DREAM The relationship marketing arena stands on the cusp of its golden age, at an inflection point parallel to that ... Read Article

Nothing from my marketing past could have prepared me for this meeting. Fresh from having run a large, publicly traded interactive agency, ... Read Article

Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. But with very little ... Read Article

Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend ... Read Article

I admit it: I'm a user-group junkie. I got my first taste of user groups when I worked for Apple - speaking ... Read Article

The U.S. utility industry – particularly the electric-producing branch of it, there also are natural gas and water utilities – has found ... Read Article

In the past, distribution demand reduction was a technique used only in emergency situations a few times a year - if that. ... Read Article

Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations in the US Midwest ... Read Article

Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to the changing technologies involved ... Read Article

For the last few decades the growth of the world's population and its corresponding increased demand for electrical energy has created a ... Read Article

The electric vehicle first made its appearance about a century ago, but it is only in recent years - months, to be ... Read Article

The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such as Grid Week, and ... Read Article

Every year, utilities are faced with the critical decision of where to invest capital. These decisions are guided by several factors, such ... Read Article

The software industry has been using maturity models to define and measure software development capabilities for decades. These models have helped the ... Read Article