Tag: Mobile

The Most Important Marketing Metric (And It's Not CPA)

How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting ... Read Article

The E-Commerce Magic Bullet (Hint: It’s Not AdWords)

E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still ... Read Article

Holiday Season Email Attack!

As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order to maximize sales at ... Read Article

Micro-Moments #2: Intention-Rich Interactions

34% of online retail purchases now happen on a mobile device. The products that are bought on mobile are the ones that ... Read Article

Micro-Moments #1: Being There When Consumers Choose

One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s Micro-Moments. The idea is ... Read Article

How Will Amazon-Brand Products Affect Brand Owners?

Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand ... Read Article

Blue Ribbon Panel: Interview with Melissa Feemster

How is big data going to impact the performance marketing industry? Big data is going to drive the performance marketing industry forward and ... Read Article

Building Performance through Community, Transparency and Experience

An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. ... Read Article

Blue Ribbon Panel: Interview with Melissa Feemster

What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover.  ... Read Article

Blue Book Panel: Interview with Melissa Feemster

In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? ... Read Article

4 Key BLUE BOOK CPA/CPS Network Survey Insights

A month on from the headline-grabbing announcement of the results, we thought we'd

So What's Next for Affiliate Marketing?

Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New ... Read Article

Mobile-Specific KPIs Drive Results

It’s hardly a secret that mobile is kind of a big deal these days. But amazingly enough, a large proportion of marketers ... Read Article

Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels

Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City — April 23, 2014 — Rakuten ... Read Article

ClickBank 3.0 Launch Adds New Features That Boost Sales Revenue for Online Merchants

Press Release Wednesday, April 2nd, 2014  Denver, CO  ClickBank, the digital commerce & marketing platform serving tens of thousands of entrepreneurs and ... Read Article

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