• Adding Context to Location Leads to Higher Conversions

    73% of mobile searches result in actions or conversions and over half of those happen within an hour. These are key statisitics ... Read Article

    Google's click-to-call Drives Engagement

    Almost half of mobile searchers (42%) have used click-to-call according to research recently published by Google and Ipsos. Put that together with ... Read Article

    Mobile Retail Network Launched to Deliver Mobile Ads to Shoppers Ready to Buy

    Press Release Victoria, B.C. December 3, 2013– Pulse Mobile, a leading mobile marketing business, announced today that mobile commerce merchants can now ... Read Article

    Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

    Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a ... Read Article

    Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients

    Press Release  Victoria, BC, November 21, 2013– Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the ... Read Article

    Facebook Buys Israeli Start-Up, Onavo, to Boost Global Internet Access

    In Facebook’s quest to connect the universe or at least the world, the social media titan has acquired Onavo, an Israeli start-up ... Read Article

    The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

    It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics ... Read Article

    Apple's Woes Are Good For Performance Marketers

    It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers ... Read Article

    Mo-Lo-So-Glo Revoution and the Death of Douchbaggery

    Three huge trends are coming together in performance marketing and are going to change the way we do business. The question is, ... Read Article

    Rakuten LinkShare Study on Global Affiliate Marketing Uncovers Key Findings for Online Advertisers Expanding Overseas

    NEW YORK CITY – June 18, 2013 – Rakuten LinkShare today announced the results from a commissioned study by Forrester Consulting on ... Read Article

    New Report: eCommerce On Mobile Ready To Boom

    comScore’s 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. ... Read Article

    LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers

    Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and ... Read Article

    Amazon's $4 Billion E-Commerce War Chest

    Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing ... Read Article

    Retargeting Will Transform Mobile Marketing in 2013

    The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. ... Read Article

    Five Ways Mobile Can Succeed in the Affiliate Channel

    We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when ... Read Article
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