Tag: Mobile

Rakuten LinkShare Reports Double-Digit Growth in Performance Marketing Network for the Valentine’s Day Shopping Season

Press Release NEW YORK CITY – March 19, 2014 – Rakuten LinkShare today announced double-digit year-over-year (YOY) growth in its performance marketing ... Read Article

So, Why Isn't *Your* Business Opportunity Worth $15 Trillion?

Mobile payments represent the big battle that is still to be fought between the giants of the industry. Retail worldwide was worth ... Read Article

The Two Rules Of Mobile-First Marketing

It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural ... Read Article

The State of Mobile

By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for ... Read Article

Programmatic Premium Advertising? What The Heck?

Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing ... Read Article

Take 6 Steps To Improve Your Mobile SEO

Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need ... Read Article

Adding Context to Location Leads to Higher Conversions

73% of mobile searches result in actions or conversions and over half of those happen within an hour. These are key statisitics ... Read Article

Google's click-to-call Drives Engagement

Almost half of mobile searchers (42%) have used click-to-call according to research recently published by Google and Ipsos. Put that together with ... Read Article

Mobile Retail Network Launched to Deliver Mobile Ads to Shoppers Ready to Buy

Press Release Victoria, B.C. December 3, 2013– Pulse Mobile, a leading mobile marketing business, announced today that mobile commerce merchants can now ... Read Article

Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a ... Read Article

Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients

Press Release  Victoria, BC, November 21, 2013– Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the ... Read Article

360 Days in the Life of Performance Marketing

The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this ... Read Article

Facebook Buys Israeli Start-Up, Onavo, to Boost Global Internet Access

In Facebook’s quest to connect the universe or at least the world, the social media titan has acquired Onavo, an Israeli start-up ... Read Article

The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics ... Read Article

Apple's Woes Are Good For Performance Marketers

It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers ... Read Article
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