Tag: Industry Trends

In the last quarter Google's CPC rates decreased by 12% compared to the year before, at the same time that Facebook's rates ... Read Article

What would you say if I told you that fully half of all the display ads you buy are never even seen ... Read Article

I've been beating the drum for a long time that technology is the key to success for any ad network, performance, display, ... Read Article

Advertisers can finally reach Facebook's 425 million mobile users, in a format that has apparently tested as offering a 5-10x increase in ... Read Article

Yandex, Russia's biggest search engine has not only just signed a real-time search deal with Twitter but has also released its results ... Read Article

Is Yahoo planning on making a big new jump into affiliate marketing? A Wall St Journal report yesterday indicated that it just ... Read Article

Between December 2010 and December 2011, searches for “coupon” and “coupons” (broad matched) ballooned to over 63 million for a year-over-year increase ... Read Article

The trend is clear: Yahoo's search traffic is on a steep decline. For the second month in a row, Yahoo lost significant ... Read Article

MG Siegler realizes that even though the iPhone didn't even exist five or six years ago, it now brings in more revenue ... Read Article

Now that the Facebook IPO registration has been filed we can finally get real insight into their business. Key takeaway, Facebook's ad ... Read Article

eMarketer revises estimates of mobile marketing up to $2.6 Billion: eMarketer estimates mobile advertising spending in the US reached $1.45 billion in ... Read Article

LinkShare is holding its Symposium event here in San Francisco this week and the opening keynote by Forrester senior analyst, Andy Hoar, ... Read Article

2011 was a year that everyone is happy to have survived. Some advertisers and networks crashed while others thrived. It was a ... Read Article

As the producer of the Blue Ribbon Awards For Excellence In Performance Marketing, Revenue Performance is always looking for up-and-coming companies with ... Read Article

Marketing accountability is of ever-growing significance for advertisers and their agencies. For them to remain competitive, their marketing plans need to be ... Read Article