Tag: Industry Trends

Facebook Takes The Profit Out of CPM Buys

Facebook made a big change in their advertising policies this week. But they did it very quietly with a letter to display ... Read Article

Hydra Dumps 15,000 Affiliates

Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part ... Read Article

Facebook's $350 million in Performance Advertising

As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. ... Read Article

Twitter Feeding Frenzy Coming?

Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that ... Read Article

YouTube Celebrates With a Top Five

YouTube celebrated its fifth birthday on Valentine's Day. The youtube.com domain name was first registered on 2/15/2005 and the site was bought ... Read Article

Shock! Google Isn’t Infallible!

It has become crystal clear over the last week that Google rushed the introduction of Google Buzz, did little or no external ... Read Article

Google Kills Twitter

Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set the scene for subsequent ... Read Article

ValueClick Exits Lead-Gen?

ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay ... Read Article

Big Bucks, Bad Business: Who's Getting Google-Slapped and Why

Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an ... Read Article

The Great Divide

Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

The Interview: Wikia CEO Jimmy Wales

The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

Trends in Travel

With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? ... Read Article

Drew's View

Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. So, what’s his ... Read Article

Fighting the Nexus Tax

If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in several states (also known ... Read Article

Integrity Above All

As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article
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