Tag: affiliate networks

Adam Weiss on Affiliate Marketing Best Practices

Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? At Rakuten Marketing, ... Read Article

Daryl Colwell Interview on Channel Evaluation

Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What’s the process between ... Read Article

Ronen Hamatian on Affiliate Marketing Trends

Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple ... Read Article

Ad Fraud Is Still A Thing

It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the ... Read Article

Five Essential Questions To Ask Your Network

Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and ... Read Article

Jackie Bates Talks Affiliate Marketing Trends

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

Interview with Blue Ribbon Panel Member Nicolas Chrétien

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

Chris Trayhorn Interview with Cristian Miculi

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

The 4 Biggest Internet Trends Affecting Affiliate Marketing

Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her ... Read Article

Matt Frary on Merchant Risk and Technology Investment

Chris Trayhorn Interviews Matt Frary on Merchant Risk and Technology Investment What’s the easiest point of entry for a small merchant wanting ... Read Article

In Defense of Networks

One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy ... Read Article

Madrivo's Success Shows Impact of Big Data on Affiliate Marketing

Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the ... Read Article

In Defense of Networks, Part. II

“I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to ... Read Article

Blue Ribbon Panelist Interview: Ricky Ahuja

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?As ... Read Article

Jackie Bates on Affiliate MarTech Opportunities

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article
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