Tag: affiliate networks

ValueClick Exits Lead-Gen?

ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay ... Read Article

Affiliate Program Multiplicity

On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the ... Read Article

Pushing For Luxury

Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well ... Read Article

Consolidate, Optimize and Maximize

You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

Integrity Above All

As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

Key Cogs in the Affiliate Machine

In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion ... Read Article

Merchant Advantage: eBay Partner Network

In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate program run by a network and ... Read Article

Crossing the Line

The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled ... Read Article

Commission Junction: Putting the Pieces in Place

Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard's rise through the ranks - ... Read Article

Google Affiliate Network: Big-Time Backing

The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick ... Read Article

LinkShare: Leveraging Technology and Global Markets

Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa "Yaz" Iida are both ... Read Article

ShareASale: Size Doesn't Matter

ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton ... Read Article

Show me the Money

Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

Affiliates are Bullish

With the U.S. dollar sinking to new lows, oil and gold attaining new heights, and both food and gasoline prices rising quickly: ... Read Article

Taxing Issues

"I love NY" may be the famous motto of the Big Apple, but as of late, it's not the mantra of any ... Read Article
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