Fall is officially here! Not only does that mean cozy sweaters and pumpkin spice lattes, it also signals the start of the holiday gift-buying season. When it comes to the largest retail shopping period of the year, there is a great deal of historical data that advertisers and publishers can rely on to help shape their future marketing plans. These insights can answer important questions such as: When do consumers start shopping for holiday gifts? What days are the most successful for conversion? When are consumers browsing and when are they buying?

To help you navigate the holiday season, we’ve designed this helpful infographic that combines consumer trends and Rakuten Marketing network data to provide a deeper understanding of the modern-day holiday shopper, identifying strategies to capture new customers and a higher share of wallet in the fourth quarter.

Wait! There’s more…

Holiday shoppers expect a complete holiday experience from the moment they discover a brand to long after they’ve completed a purchase. Rakuten Marketing has teamed up with Rakuten Viki, ShopStyle, Rakuten Super Logistics and Rakuten to provide a full view of the holiday shopper’s preferences, likes and dislikes in our on-demand webinar, available today through the end of the holiday season.

Register here today for full access and a copy of the infographic above.

About Rakuten Marketing

Rakuten Marketing empowers marketers to transcend the conventional and achieve the full potential of digital marketing with affiliate, display and search solutions. Built on a robust platform that includes unique consumer data, proprietary technology, user identification capabilities and a leading publisher network, our solutions deliver ad experiences that engage and influence to deliver proven results.

Rakuten Marketing is the global leader in integrated marketing solutions, spanning affiliate, display and search. Rakuten Marketing empowers marketers to achieve the full potential of digital marketing by delivering data-driven personalized ad experiences that engage consumers – across screens, platforms and traditional publishers – and influence them to purchase. Rakuten Marketing is committed to transparency, providing consumer journey insights that are used to continually optimize for performance.

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