Fall is officially here! Not only does that mean cozy sweaters and pumpkin spice lattes, it also signals the start of the holiday gift-buying season. When it comes to the largest retail shopping period of the year, there is a great deal of historical data that advertisers and publishers can rely on to help shape their future marketing plans. These insights can answer important … [Read more...]
Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management
If you were going to launch a business as a publisher today, what business model would you adopt to make money? The affiliate marketing industry, like most technology based industries, is constantly evolving at lightning speed. The most successful publishers need a fluid business model that can readily embrace progressive change. While working to scale current profitable … [Read more...]
Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season. What are the main points of your plan for the next four months? By how much should your media budget increase? What kind of return should you expect? Riding—or missing—the Q4 wave has big implications. Last year, total online sales jumped roughly 18% according … [Read more...]
Three Tips to Help Publishers Prepare for The Holiday Season
With fall officially here, it’s time to start thinking about the holidays. According to eMarketer, in 2016, about a third of US internet users started their holiday shopping in October or earlier, and 7% had already completed it. In 2016, Black Friday discounts effectively began a week earlier, and this trend is expected to continue in 2017, prompting shoppers to buy earlier … [Read more...]
The Holiday Shopping List for Affiliate Marketers
With the busiest shopping season of the year quickly approaching, most advertisers and publishers are carefully crafting and implementing their holiday campaigns. They have researched shopping trends and planned accordingly keeping last year’s successes in mind with a goal to exceed sales in 2016. It is never too late to fine tune your holiday marketing strategies. Now is … [Read more...]