In one form or another, limitation of liability clauses are almost always in digital marketing contracts. They typically attempt to exclude certain risks that a party deems appropriate, and provide that one party’s liability on a campaign may not exceed a stated cap. When negotiating performance marketing agreements, marketers need to understand the legal significance of … [Read more...]
9 Tips About Listicles For Digital Marketers
The internet has thousands, possibly millions, of listicles about cats. In fact, a quick search reveals “17 Cats Who Look Like Madonna” as an option, but listicles can be more than just feline/popstar mash-ups and instead offer valuable opportunities for marketers to reach consumers who are in a shopping mindset. The rise of listicles, which don’t take long to read or require … [Read more...]
4 Publishers Talk Success, Networks & The Importance Of Trust
Making money as a publisher or affiliate isn't easy. Writing, tracking, coding, media buying and so on - it can get really complicated. Yet when you speak to successful affiliates, time and again the same themes emerge: that building a good website or buying the right traffic only goes so far. Other, less tangible factors are often what truly make the difference between success … [Read more...]
The Role of Artificial Intelligence in Performance Marketing’s Future
Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most influential inventions of the 21st century, AI has had a resounding impact on today’s digital world, and online marketing companies are increasingly seeing AI take over campaign optimizations, split testing, and more. While it’s an … [Read more...]
Augmenting your Tech Stack thru Affiliate
Augmenting your Tech Stack thru Affiliate Non traditional publishers are enabling Brands & Retailers to test new types of conversion & optimization tools thru the affiliate channel. Publishers in today’s affiliate marketing ecosystem are using technology in new ways to drive higher conversion rates & user engagement. Savvy advertisers can leverage the … [Read more...]
California’s New Data Broker Registration Law
If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin Newsome has signed a number of proposals to amend the CCPA. One of them requires “data brokers” to register in a directory maintained by the California Attorney General. The amendments are intended to replace or supplement the statutory text of … [Read more...]
Increasing Transparency in Lead Gen through Affiliate Marketing
Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But even though it’s far from a new strategy, lead generation still presents its unique set of challenges. The key to a successful lead generation campaign? Ultimately, it boils down to transparency. As increasing importance is put on lead … [Read more...]
Why Browser Extensions are Flying Under the Radar
Browser extensions, historically known as toolbars, are a great way for affiliates to earn a high payday by simply sending users to install an advertiser’s product. These extensions are very much an integral part of the online experience. Even though they can really provide some valuable features to users, browser extensions can sometimes be overlooked by affiliate marketers … [Read more...]
Proposed Legislation to Assist Financial Institutions Servicing Marijuana Industry
The Secure and Fair Enforcement Banking Act of 2019 (“SAFE Banking Act”) recently passed the U.S. House of Representatives. The SAFE Banking Act is designed to protect federally-insured financial institutions that provide services to marijuana-related businesses in states where it has been legalized. Should the bill get through the Senate and ultimately be signed by … [Read more...]
CBD Advertising and FTC Enforcement
Since passage of the “Farm Bill” which legalized hemp-derived CBD containing less than 0.3% THC, the Federal Trade Commission has twice issued warning letters to marketers of CBD products. In March 2019, the FTC and U.S. Food and Drug Administration issued warning letters to companies that allegedly made false and unsubstantiated “disease treatment” claims for CBD products. … [Read more...]
The affiliate marketers blueprint to futureproof your business
The affiliate channel has always had a chameleon like ability to adapt to its environment. However, as consumer and regulatory concerns about privacy and data escalate, brands ramp up their demands for transparency and tech giants clampdown on what can be tracked online. As such, affiliate marketing is faced with an influx of new challenges. In 2020, what should brands be … [Read more...]
Aragon’s Pay Per Call Money Match Challenge!
This October beat your September commissions & get a cash bonus! Affiliates who beat their September 2019 earnings by at least $500 qualify automatically for the challenges and will receive bonuses ranging from $50 to $1,500. If you just started working with Aragon, no worries, you can still play! Earn at least $500, and you will automatically qualify for these bonuses … [Read more...]
TCPA Update: Telemarketer Friendly ATDS and Single Text Rulings
A Florida federal court recently ruled in favor of the defendant when it held that dialing equipment must have the requisite “present capacity” to constitute an ATDS (Brown v. Ocwen Loan Servicing LLC) Here, husband-and-wife plaintiffs claimed that defendant mortgage servicer violated the Telephone Consumer Protection Act because it used an ATDS and an artificial or … [Read more...]
Three Tips to Help Publishers Prepare for The Holiday Season
With fall officially here, it’s time to start thinking about the holidays. While it is tempting to delay marketing campaigns targeting holiday shoppers until Q4, the fact is that, according to Rakuten Marketing data, almost half (48%) of global shoppers have started buying presents for the holidays by July. Now is the time for publishers to focus on preparing for the biggest … [Read more...]
The Uber Pay-Per-Install Lawsuit
Uber's lawsuit against Bidmotion/Hydrane and up to 100 John Doe ad networks for fraudulent app installs is still wending its way through the court system here in San Francisco. The court documents are fascinating because Uber is suing the ad networks and exchanges that ran their media. As analyst Dr Augustine Fou says, "This is utterly significant because this raises the risk … [Read more...]