• A Holiday Season Like No Other: 8 Keys to Success

    The holiday season takes a special turn in 2021. Still, it remains the busiest and most profitable time of the year for ... Read Article

    3 Tips For Targeting Baby Boomers

    Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the ... Read Article

    Top 5 Traffic Types For CPA Success 2021

    It’s been a whirlwind of a year but we’d be remiss if 2021 came to a close before we reflected on some ... Read Article

    Affiliates: Take Your Business On-The-Go!

    Where do you like to set up shop? Your backyard, the local coffee shop, or maybe it’s a sweats in bed kind ... Read Article

    How to Achieve Compliance in an Evolving World?

    Compliance is the act or process of adhering to relevant regulations, laws, and guidelines to prevent and eliminate unethical, wasteful, and chaotic ... Read Article

    How to Push Play on Paused Budgets

    While the Covid-19 pandemic is still far from over, it’s safe to say that the U.S. economy is well on its way ... Read Article

    Top 3 Qualities Affiliates Look for in a CPA Network

    Companies within every industry are constantly balancing their clients’ needs, and this is especially true within the affiliate marketing industry. CPA networks ... Read Article

    The FTC, Lead Generation and Telemarketing Sales Rule DNC Investigations

    The Federal Trade Commission continues to investigate and enforce violations of the Telemarketing Sales within the lead generation industry, including lead generators ... Read Article

    House Passes Bill Aimed at Restoring FTC Enforcement Authority

    On July 20, the U.S. House of Representatives passed the Consumer Protection and Recovery Act (H.R. 2668).  Authored by Representative Tony Cárdenas (D-CA), ... Read Article

    Important Email Marketing Legal Decision by California Court of Appeals

    On June 21, 2021 in the matter of Greenberg et al. v. Digital Media Solutions LLC, the Court of Appeal of the ... Read Article

    How Publishers Can Scale Monetization Efforts Using Push Marketing

    Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and ... Read Article

    FTC and U.S. Chamber of Commerce Fight About Section 13(b) of the FTC Act

    Following a hearing in the Senate Committee on Commerce, Science, and Transportation last month, Federal Trade Commission Acting Chairwoman Rebecca Kelly Slaughter ... Read Article

    FTC Warns Marketers and Social Media Platforms About COVID-19 Claims

    In April 2021, the Federal Trade Commission announced that it forwarded a tenth set of warning letters to marketers, directing them to stop making ... Read Article

    The Highly Anticipated Supreme Court Decision in AMG Capital Management, LLC v. Federal Trade Commission is Drawing Near

    And Those in Favor of a Legislative Fix to the FTC’s Embattled Enforcement Authority Under 13(b) Are Acting With a Greater Sense ... Read Article

    Understanding & Overcoming Top Email Inboxing Challenges

    For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating ... Read Article

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