Category: Revenue Magazine Archive

Spiders Don't Eat Spam

It's the headline any search marketer would dread: "Google Bans BMW for Search Spamming." For well-known companies, such bad publicity is reason ... Read Article

Improving Conversions

Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article

Stop the Presses

Prepare the obituary: The era of the daily newspaper as the news source is over. The Daily Tribune, Inquirer and Journals of ... Read Article

Hire Up

Even the most traditional companies don't need to be convinced anymore that Internet advertising and marketing is no longer optional. Today companies ... Read Article

Redemption

It all started with Asa Candler, a "prescriptionist" in Atlanta 112 years ago. A modest pharmacist who dealt in tonics and medicines, ... Read Article

Out of Commission

How to Limit Commission Theft

Guiding Lightly: Q & A with Anne Holland

Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The ... Read Article

Taking It Offline

If baseball is the thinking person's game, then online advertising is the thinking person's medium. Much like the national pastime, part of ... Read Article

Marketing Muscle

Over the years stories about intimidation and goons knocking on the doors of various affiliates and search marketers have circulated at industry ... Read Article

Colin McDougall: The Timekeeper

This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through ... Read Article

Online Is Sweet

Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you ... Read Article

Search Is Getting Personal

Your phone rings. A good friend is calling, more excited than you've heard her in months. "My book is on the home ... Read Article

A Call to Action

Someone is hijacking your traffic and stealing your commissions. That someone might be a competing affiliate marketer, or worse, the merchant whose ... Read Article

You've Got Content, Now What?

I find that many website owners are divided into two camps. One camp is very good at developing unique content and garnering ... Read Article

The Mobile Marketing Monster

Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had ... Read Article
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