Category: Revenue Magazine Archive

Ringing IN and Hanging UP

In the old days, a telephone came in two designs and had one ring. With the rise in cell phones, the styles ... Read Article

The Wealth in Health

A work-at-home marketer complained that he gained 30 pounds in the last few years when his home-run online marketing business became successful. ... Read Article

Double Down: Q & A with William Cooper

As the CEO of TradeDoubler - a Swedish performance network with a vast European presence - William Cooper has his eye on ... Read Article

Harrison Gevirtz: The Yearling

This sounds like any hard worker in the performance marketing space, you think. The only difference is that Gevirtz is a freshman. ... Read Article

Sweet Charity

If you think getting people to shop online is tough, consider the plight of nonprofit organizations. They ask people for their time ... Read Article

The Desire to Acquire

The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have ... Read Article

The Tangled Web of Link Spam

In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article

The Affiliate Lifestyle

For many aspiring affiliates, the phrase Affiliate Lifestyle conjures up visions of big beautiful homes and shiny new sports cars. Graphic images ... Read Article

Bringing Your Website Into Focus

What can you do when you've invested in Web initiatives and it looks like the investment isn't paying off? For some industries, ... Read Article

Spiders Don't Eat Spam

It's the headline any search marketer would dread: "Google Bans BMW for Search Spamming." For well-known companies, such bad publicity is reason ... Read Article

Improving Conversions

Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article

Stop the Presses

Prepare the obituary: The era of the daily newspaper as the news source is over. The Daily Tribune, Inquirer and Journals of ... Read Article

Hire Up

Even the most traditional companies don't need to be convinced anymore that Internet advertising and marketing is no longer optional. Today companies ... Read Article

Learning Outside the Box

Many of today's online marketers have unrelated backgrounds and have learned their profession through on-the-job training and supplemental offerings. The situation is ... Read Article

Fair Play: Q & A with Kellie Stevens

Kellie Stevens is the president of AffiliateFair-Play.com, which is committed to providing a better understanding and interpretation of the behaviors that impact ... Read Article
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