The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As the next issue of Revenue+Performance will be highlights the best performing cost-per-action (CPA) and cost-per-sale (CPS) networks, it seems a good time to reflect on the past year in performance marketing and to look ahead to 2014. The performance marketing … [Read more...]
Clickbooth Expands into Related Content Market
Press Release Clickbooth Announces Launch of RevContent, the Content Monetization Platform Sarasota, Florida (November 4th, 2013) - Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their cost per click product formerly known as CBCPC. The evolved brand more accurately represents what the … [Read more...]
36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014
Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) - The Pedowitz Group, the global leader in Revenue Marketing Transformation™, announces its first Revenue Marketing™ Summit, REVTalks, to be held at the San Francisco Marriott Marquis on January 27, 2014. REVTalks is the largest … [Read more...]
5 Steps to Accelerating International Growth
Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re just starting to sell online or have an established business, selling internationally is an important opportunity for the development of your business overall. In this article we look at some of the key things to consider when seeking … [Read more...]
Are You Asking for It? You’d Better!
Affiliate Marketing is traditionally a sport played best by the big guys - the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic sources that are ignored in this situation. … [Read more...]
The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation
Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching Lead Generation Cards — foretell the future of performance marketing. There are two trends moving in parallel: the increasing consolidation of the industry that will result in only a few select full-service players and niche … [Read more...]
Firefox and Third Party Cookie Blocking
Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie blocking by default in Firefox – possibly as soon as Q3-2013. Third party cookies are those set by a different domain to the one that the user is visiting at the time and have a range of applications including analytics solutions. As an example, if the … [Read more...]
The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them
It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics like these are staggering and if you value your business and brand they cannot be ignored. You must be optimizing for mobile. Ineffective mobile traffic optimization will not only expose your business to substantial decreases in potential revenue … [Read more...]
No Growth for CJ As ValueClick Takes A Pounding
Commission Junction's parent company, ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of new revenues from the dismantling of Google Affiliate network being totally downplayed. Wall Street analysts, Needham & Co. said: "We are downgrading ValueClick to HOLD from a … [Read more...]
Matomy Maximizes Mobile Media Buying with Mobit
Matomy Media Group today launched a new mobile media buying platform called Mobit, offering conversion tracking, sophisticated campaign optimization and near-realtime reporting. The introduction of Mobit, described as a “smart tracking and analysis tool for mobile affiliates and media buyers,” comes during a period of rapid expansion for Matomy following the recent acquisition … [Read more...]
Successful Global Expansion Through The Affiliate Channel
Certainly we've all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and continued to thrive. On the flip side, however, we also know a good many businesses that invested heavily in expanding their operations overseas or in new territories only to be forced to pull up stakes a short time later. Along … [Read more...]
New Report: eCommerce On Mobile Ready To Boom
comScore's 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences in the ways that smartphones and tablets are used in eCommerce, as well studying the international marketplace and the competition between Android and iOS platforms. Most interesting for us are the … [Read more...]
LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers
Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC -- February 27, 2013 -- LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the … [Read more...]
LeadPile Launches Smart Ping Tree Technology
Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world's premier lead exchange, has launched an innovative ping tree system, designed to improve returns for both buyers and sellers. The new Smart Ping Tree's proprietary technology is engineered for high performance, increased revenues, … [Read more...]
SmarterChaos.com Forges Strategic Alliance with Credit.com
Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased to announce its partnership with Credit.com. SmarterChaos.com has been retained to help bolster the online performance marketing and affiliate channels for this “best in class” financial online portal. This deal represents a … [Read more...]