Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? This is a matter that we take very seriously. As we are a health focused network, we get pitched on things all the time and we cannot possibly say yes to everything that comes our way. We have to be picky. So, when a new advertiser approaches us to promote their … [Read more...]
Communication Is Key To Performance
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? JB: With over 12 years of experience, LinkConnector has time-tested the launch process for advertisers. Whether an advertiser selects the Self-Managed account option, or chooses to leverage our dedicated management support team with a Co-Managed account, LC has … [Read more...]
Affiliate Recruitment & Compliance Offer Big Rewards
How does an advertiser prevent affiliates from competing with and cannibalizing the advertiser's own search or display campaigns? We believe it takes affiliate education and diligent compliance to make sure that affiliates aren’t cannibalizing the advertiser’s own search or display campaigns. The restricted promotional methods should be listed clearly and concisely on the offer … [Read more...]
Adam Weiss on Affiliate Marketing Best Practices
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? At Rakuten Marketing, we have built a comprehensive and air tight process to ensure success when launching a client. This includes everything you need for program launch, such as creative development, communication and training, publisher recruitment & … [Read more...]
Daryl Colwell Interview on Channel Evaluation
Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? After speaking with a prospective client, we ensure our advertiser & publisher are in lockstep on the go forward strategy. As long as both teams feel confident about the mutual success of the campaign, we will … [Read more...]
Ronen Hamatian on Affiliate Marketing Trends
Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple of years. How has that affected affiliate marketing? Affiliate marketing and, more specifically, performance marketing, is the most cost-effective and trackable form of advertising for large, well-branded advertisers. Although it seems like a … [Read more...]
Jackie Bates Talks Affiliate Marketing Trends
The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that approach still work? Blogging is here to stay. The blogosphere continues to evolve, for over two decades now, as a key platform for content origination, distribution and … [Read more...]
Interview with Blue Ribbon Panel Member Nicolas Chrétien
The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that approach still work? Whichever vertical you’re working with, building a qualified audience through microsites such as blogs has always been a surefire way to drum up interest and … [Read more...]
Chris Trayhorn Interview with Cristian Miculi
Blue Ribbon Panel Interview Cristian Miculi The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that approach still work? I believe it still works as long as you find a fairly new niche and grow together with it. But if you want to … [Read more...]
Matt Frary on Merchant Risk and Technology Investment
Chris Trayhorn Interviews Matt Frary on Merchant Risk and Technology Investment What's the easiest point of entry for a small merchant wanting to test the affiliate marketing channel? How much does the merchant have to put at risk? Our agency wrestles with this question all of the time. We don't want a small merchant to have to invest a ton of money into the channel just to … [Read more...]