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Advertiser Perspective: How to be strategic when buying CPM

June 12, 2018 by Chris Trayhorn, Publisher of mThink Blue Book

CPM

Effective media buying is a critically important component of successful campaigns. CPM-based media can sometimes be over-looked yet it offers real benefits when approached in a strategic manner.  Madrivo is one of the powerhouses of the affiliate marketing industry with a thriving network built upon proprietary technology, combined with agency services to provide highly-rated … [Read more...]

From Boutique Network To Top 20 In The World – The Inside Secrets Of MonsterAds

June 4, 2018 by Chris Trayhorn, Publisher of mThink Blue Book

monsterads

From the outset the founders of MonsterAds decided to do things differently. Lots of networks talk about being selective in their publisher recruitment, they actually walked the walk. They stuck to only one vertical for a long time. They moved to Puerto Rico. And it worked. Over the last seven years MonsterAds has grown from a boutique dating network into one of the Blue … [Read more...]

6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network

May 29, 2018 by Ekaterina Bibik, Admitad

Affiliate Marketing

Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network simply won’t cut it. Without doing the proper due diligence, you stand to lose out on countless sales — not to mention boosted brand recognition. In short: landing on the right network is mission critical for your business. So how can a brand … [Read more...]

One Of Performance Marketing’s Biggest Thinkers – Matt McEvoy Of MaxBounty Speaks Out

December 11, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

MaxBounty has been the most consistently top-ranked CPA network in the world over the last five years. A recent acquisition has seen MaxBounty-veteran Matt McEvoy appointed as CEO. Matt was previously responsible for overseeing all business development for the company over most of the decade so he knows the business, the clients and the industry inside out. He brings big plans … [Read more...]

Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management

October 30, 2017 by mThink

If you were going to launch a business as a publisher today, what business model would you adopt to make money?  The affiliate marketing industry, like most technology based industries, is constantly evolving at lightning speed. The most successful publishers need a fluid business model that can readily embrace progressive change. While working to scale current profitable … [Read more...]

Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave

October 30, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.  What are the main points of your plan for the next four months? By how much should your media budget increase? What kind of return should you expect? Riding—or missing—the Q4 wave has big implications. Last year, total online sales jumped roughly 18% according … [Read more...]

Adam Weiss of Rakuten: Shaping Your Plan for Q4 2017

October 23, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Put yourself in the position of a fashion- or beauty-focused publisher CMO coming into the holiday season. What are the main points of your plan for the next four months?  Adam Weiss:  Planning for fourth quarter requires an analysis of what worked and what didn’t in 2016 as well an understanding of the trends that have surfaced in 2017.  Look at your data to understand the … [Read more...]

Interview With Peerfly’s Director of Marketing on Conversions

October 19, 2017 by mThink

If you were going to launch a business as a publisher today, what business model would you adopt to make money? Luke Kling: Everything is going mobile so I would focus on how people are consuming content on their mobile devices and try to figure out how I can provide value to them in exchange for their attention. There is a ton of opportunity with mobile messaging. What … [Read more...]

Merchant CMO Tips From Erin Cigich, CEO of Clickbooth

October 10, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? It definitely depends where the brand is in their life cycle. Affiliate network partners should be the driving force purely for traffic, while the agency helps set an overall tone of the advertiser’s creative vision. When agencies and networks coordinate … [Read more...]

Adam Weiss of Rakuten: “The Keys to Developing a Strong Digital Marketing Strategy”

October 4, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? Adam Weiss:  As with any aspect of developing a strong digital marketing strategy, this largely depends on the needs of the advertiser, as well as the strengths of the network with which they work. The most important thing to consider is that when a … [Read more...]

Gus Brito of FlexOffers on Outsourcing for Success

October 3, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? The world is full of talented people, so it’s better to get expert assistance with a project and have it done right the first time. It will take them less time to complete the job and you won’t go through the hassle of learning how to do an "adequate" … [Read more...]

Interview with Blue Ribbon Panelist Gus Brito

May 16, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? [GB] Both aspects are equally important to ensure our industry continues to grow exponentially. I believe advertisers and publisher should definitely have an interest in … [Read more...]

ROAS: Why Performance Marketing Out-Performs Display

May 5, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]

There’s A Place For Large & Small Networks – Innovation Is Key

March 13, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? Whatever industry you look at, whether retail, grocery, e-commerce,  or CPA networks, each one experiences the … [Read more...]

The Hidden Story Behind Clickbooth’s Blue Book Win

March 1, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by advertisers and publishers were more significant than we have previously seen in the seven year history of the Blue Book. No network saw a greater increase in year-on-year support … [Read more...]

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