If you were going to launch a business as a publisher today, what business model would you adopt to make money? The affiliate marketing industry, like most technology based industries, is constantly evolving at lightning speed. The most successful publishers need a fluid business model that can readily embrace progressive change. While working to scale current profitable … [Read more...]
Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season. What are the main points of your plan for the next four months? By how much should your media budget increase? What kind of return should you expect? Riding—or missing—the Q4 wave has big implications. Last year, total online sales jumped roughly 18% according … [Read more...]
Adam Weiss of Rakuten: Shaping Your Plan for Q4 2017
Put yourself in the position of a fashion- or beauty-focused publisher CMO coming into the holiday season. What are the main points of your plan for the next four months? Adam Weiss: Planning for fourth quarter requires an analysis of what worked and what didn’t in 2016 as well an understanding of the trends that have surfaced in 2017. Look at your data to understand the … [Read more...]
Interview With Peerfly’s Director of Marketing on Conversions
If you were going to launch a business as a publisher today, what business model would you adopt to make money? Luke Kling: Everything is going mobile so I would focus on how people are consuming content on their mobile devices and try to figure out how I can provide value to them in exchange for their attention. There is a ton of opportunity with mobile messaging. What … [Read more...]
Merchant CMO Tips From Erin Cigich, CEO of Clickbooth
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? It definitely depends where the brand is in their life cycle. Affiliate network partners should be the driving force purely for traffic, while the agency helps set an overall tone of the advertiser’s creative vision. When agencies and networks coordinate … [Read more...]
Adam Weiss of Rakuten: “The Keys to Developing a Strong Digital Marketing Strategy”
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? Adam Weiss: As with any aspect of developing a strong digital marketing strategy, this largely depends on the needs of the advertiser, as well as the strengths of the network with which they work. The most important thing to consider is that when a … [Read more...]
Gus Brito of FlexOffers on Outsourcing for Success
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? The world is full of talented people, so it’s better to get expert assistance with a project and have it done right the first time. It will take them less time to complete the job and you won’t go through the hassle of learning how to do an "adequate" … [Read more...]
Interview with Blue Ribbon Panelist Gus Brito
Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? [GB] Both aspects are equally important to ensure our industry continues to grow exponentially. I believe advertisers and publisher should definitely have an interest in … [Read more...]
ROAS: Why Performance Marketing Out-Performs Display
Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]
There’s A Place For Large & Small Networks – Innovation Is Key
Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? Whatever industry you look at, whether retail, grocery, e-commerce, or CPA networks, each one experiences the … [Read more...]