Interviews with Lee Aho, Executive VP of Advertisers at Clickbooth, and Brad Dobbins, Executive VP of Affiliates at Clickbooth REGARDING ADVERTISERS & MERCHANTS Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? LA: The online performance space is extremely fluid. As a result, time is critical and speed … [Read more...]
CPA Networks: How to Manage Advertiser Relationships
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? For every new advertiser, we first discuss their brand needs and goals to make sure they align with ours. We also have to insure that their product or service meets the quality and ethical standards set forth by our board. We won’t promote offers such as e-cigs, … [Read more...]
INTERVIEW WITH ANTOINE MOREAU, CEO – MOBIDEA
Antoine Moreau is the commander-in-chief of Mobidea, a technology-driven network in the mobile affiliate marketing industry. Trusted by over 40.000 affiliates, Mobidea is specialized in mobile subscriptions, pin submits, sweepstakes and app install offers, on a global scale. Antoine’s team has one goal: to work along with affiliates in the struggle for monetization success. … [Read more...]
The Value of the Performance Exchange
Your proprietary platform, the Clickbooth Performance Exchange, seems to be getting a lot of attention right now. Why do you think that is? We’ve heard from clients - affiliates and advertisers alike - that the industry is ready for a change. Everyone has been operating off of the same old model for a decade plus. As an industry we’re inherently the innovators and the risk … [Read more...]
Inside View Of A Nutraceuticals Network
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? This is a matter that we take very seriously. As we are a health focused network, we get pitched on things all the time and we cannot possibly say yes to everything that comes our way. We have to be picky. So, when a new advertiser approaches us to promote their … [Read more...]
Communication Is Key To Performance
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? JB: With over 12 years of experience, LinkConnector has time-tested the launch process for advertisers. Whether an advertiser selects the Self-Managed account option, or chooses to leverage our dedicated management support team with a Co-Managed account, LC has … [Read more...]
Affiliate Recruitment & Compliance Offer Big Rewards
How does an advertiser prevent affiliates from competing with and cannibalizing the advertiser's own search or display campaigns? We believe it takes affiliate education and diligent compliance to make sure that affiliates aren’t cannibalizing the advertiser’s own search or display campaigns. The restricted promotional methods should be listed clearly and concisely on the offer … [Read more...]
Adam Weiss on Affiliate Marketing Best Practices
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? At Rakuten Marketing, we have built a comprehensive and air tight process to ensure success when launching a client. This includes everything you need for program launch, such as creative development, communication and training, publisher recruitment & … [Read more...]
Daryl Colwell Interview on Channel Evaluation
Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? After speaking with a prospective client, we ensure our advertiser & publisher are in lockstep on the go forward strategy. As long as both teams feel confident about the mutual success of the campaign, we will … [Read more...]
Ronen Hamatian on Affiliate Marketing Trends
Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple of years. How has that affected affiliate marketing? Affiliate marketing and, more specifically, performance marketing, is the most cost-effective and trackable form of advertising for large, well-branded advertisers. Although it seems like a … [Read more...]