• 2017 Investments, Technology and Fraud

    Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have major new-investor money behind ... Read Article

    Acting FTC Chair Provides Insight into Anticipated Consumer Protection Policies

    Acting FTC Chairman Maureen Ohlhausen recently offered a degree of insight into the agency’s anticipated consumer protection priorities via a recent keynote ... Read Article

    Attribution Models, New Performance Metrics & Tech Innovation are Key to Winning in 2017

    Interview with Matt Frary, CEO and Founder of SmarterChaos What does Affiliate Window’s acquisition of ShareASale mean for the rest of the ... Read Article

    What Do Publishers Want?

    Performance marketing is on a roll. Big data is finally giving tech-forward networks a real competitive advantage. Major advertisers are increasing their ... Read Article

    Advertisers Find Affiliate Marketing Very Lucrative

    Interview with Ricky Ahuja, Affiliate Director at Nutryst What should an advertiser using performance marketing be thinking about in 2017?  Advertisers have ... Read Article

    Performance Marketing Trends 2017

    Interview with Erin Cigich, CEO of Clickbooth An increasing number of networks have major new-investor money behind them, funding more sophisticated technology ... Read Article

    Top CPA and Affiliate Marketing Networks Ranked by mThink BLUE BOOK

    Press Release New 2017 BLUE BOOK Top 20 Rankings Are In mThink has announced their new BLUE BOOK rankings of the Top ... Read Article

    Interview with Adam Weiss

    Adam Weiss is the general manager of Rakuten Affiliate Network and has been with the company in a variety of roles for ... Read Article

    Blue Book Top 20 Announced!

    The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research ... Read Article

    Blue Book Survey News

    The Blue Book survey is now closed. This year’s survey has not only been a huge success but has also illustrated clearly ... Read Article

    5 Mobile Marketing Tips that Work!

    Mobile internet usage overtook desktop traffic in 2014 when an estimated 1.8 million people started using smartphones and tablets as their primary ... Read Article

    Clickbooth’s Performance Exchange Review – Part 2

    The Performance Exchange offers improved publisher performance, increased scalability for smaller advertisers and better, more granular targeting. Most importantly, Clickbooth’s Link-ID technology ... Read Article

    Clickbooth’s Performance Exchange Review

    During the Blue Book survey we have seen reports of up to 25% increase in earnings from publishers using Clickbooth’s new platform, ... Read Article

    How Tequila Helps Business: ClickDealer's Event Strategy

    They say success comes with true passion to one’s craft. Rather than falling into the trap of endless cost optimization and cold ... Read Article

    How Affiliates Won It For Trump

    Strange but true: affiliates played a significant role in electing Donald Trump. With the launch of multiple “fake news” sites designed to ... Read Article

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