• 3 Advertisers: Why Network Transparency Is Everything That Matters

    Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has become more ... Read Article

    4 Publishers Talk Success, Networks & The Importance Of Trust

    It is that time of year again, when the leaves start to go red and gold in New England, the sun in ... Read Article

    The Uber Pay-Per-Install Lawsuit

    Uber’s lawsuit against Bidmotion/Hydrane and up to 100 John Doe ad networks for fraudulent app installs is still wending its way through ... Read Article

    How Artificial Intelligence Can Make Click-Tracking Better For Everyone

    An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer’s toolkit, ... Read Article

    How Deceptive User Interface Design Increases E-Commerce Sales

     A fascinating Princeton study found hundreds of examples of deceptive “dark patterns” on e-commerce websites. Dark patterns are user interface features that, ... Read Article

    Performance Advertisers Are Still Being Ripped Off

    Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why ... Read Article

    AI To Power 75% Of Ad Impressions By 2023

    Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over ... Read Article

    Amazon Buys Sizmek Ad Server

    Amazon’s acquisition of the biggest independent ad server outside of Google’s Doubleclick and Ad Manager products will allow them to provide deep ... Read Article

    Firefox Turns On Enhanced Tracking Protection By Default

    In a move that will make tracking users and attribution significantly harder, Firefox announced a slew of new privacy features, including an ... Read Article

    Direct-To-Consumer Brands Look To Performance

    DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving ... Read Article

    An Advertiser Tracking Platform For Professionals

    MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently ... Read Article

    Google Clamps Down On Tracking & Fingerprinting

    Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies across the ... Read Article

    Mundo Media Shuts Down

    Well-known CPA network Mundo Media effectively closed down last week, going into receivership by order of the Ontario Superior Court of Justice ... Read Article

    3 Big Takeways On Publicis Buying Epsilon/CJ

    Publicis Groupe this week agreed to purchase Commission Junction’s parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of ... Read Article

    Discovering Collaboration in Moscow

    Admitad is a nine year-old CPA network that has hit a lot of people’s radar screens in the last 12 months. They’re growing fast ... Read Article

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