• One Of Performance Marketing’s Biggest Thinkers – Matt McEvoy Of MaxBounty Speaks Out

    MaxBounty has been the most consistently top-ranked CPA network in the world over the last five years. A recent acquisition has seen ... Read Article

    Clickbooth Leads On What To Look For In A Network For 2018 Say Affiliates

    “I once had a network pass on details of my campaign to another affiliate who happened to be a friend of mine. ... Read Article

    Clickbooth Advertisers Say Trust In The Network’s People & Platform Are Key Success Drivers

    “There are only two things that matter to me. Does the traffic perform, and do I trust the people running the network? ... Read Article

    Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave

    Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.  Riding—or missing—the Q4 wave has ... Read Article

    Adam Weiss of Rakuten: Shaping Your Plan for Q4 2017

    Put yourself in the position of a fashion- or beauty-focused publisher CMO coming into the holiday season. What are the main points of ... Read Article

    Merchant CMO Tips From Erin Cigich, CEO of Clickbooth

    Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? It definitely depends ... Read Article

    Adam Weiss of Rakuten: "The Keys to Developing a Strong Digital Marketing Strategy"

    Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? Adam Weiss:  As ... Read Article

    Gus Brito of FlexOffers on Outsourcing for Success

    Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? The world is ... Read Article

    Why Viewability Matters to Performance Marketers

    When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a ... Read Article

    Do Advertisers Need A Real Agency?

    Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new ... Read Article

    Report: Over 40% Of Mobile Ad Impressions Fraudulent

    Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that ... Read Article

    Is GDPR A Freight Train Heading For Affiliate Marketing?

    Do you know what GDPR is? No?  Then pay attention. If you market products to Europe, it may cost you a fine ... Read Article

    Interview with Blue Ribbon Panelist Gus Brito

    Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in ... Read Article

    New Personalization and Publisher Tools Drive Retail Growth

    Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are ... Read Article

    ROAS: Why Performance Marketing Out-Performs Display

    Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology ... Read Article

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