Chris Trayhorn, Publisher of mThink Blue Book, Author at mThink

Inside View Of A Nutraceuticals Network

Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? This is a ... Read Article

Communication Is Key To Performance

Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? JB: With over ... Read Article

A Sideways Look At Performance Marketing

The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots ... Read Article

Daryl Colwell Interview on Channel Evaluation

Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What’s the process between ... Read Article

Ronen Hamatian on Affiliate Marketing Trends

Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple ... Read Article

Ad Fraud Is Still A Thing

It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the ... Read Article

Five Essential Questions To Ask Your Network

Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and ... Read Article

Jackie Bates Talks Affiliate Marketing Trends

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

Interview with Blue Ribbon Panel Member Nicolas Chrétien

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

The 4 Biggest Internet Trends Affecting Affiliate Marketing

Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her ... Read Article

Matt Frary on Merchant Risk and Technology Investment

Chris Trayhorn Interviews Matt Frary on Merchant Risk and Technology Investment What’s the easiest point of entry for a small merchant wanting ... Read Article

In Defense of Networks

One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy ... Read Article

In Defense of Networks, Part. II

“I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to ... Read Article

How Will Amazon-Brand Products Affect Brand Owners?

Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand ... Read Article

Blue Ribbon Panelist Interview: Ricky Ahuja

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?As ... Read Article

Author: Chris Trayhorn, Publisher of mThink Blue Book