Author: Chris Trayhorn, Publisher of mThink Blue Book

The Cookie Conundrum

Cookies will drive you nuts. As you know, cookies - or very small files that recognize you as uniquely you to particular ... Read Article

Think Global, Search Local

If you are looking for help with your water heater in Plano, Texas, Harvey West is your man. Type in "water heater ... Read Article

The Myths of Affiliate Marketing

There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected works of the Brothers ... Read Article

Don't Give in to Click Fraud Fears

Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their ... Read Article

Managing Affiliates in a Rapidly Growing Market

Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic growth is driven by ... Read Article

Defend Yourself Against Click Fraud

The sky is falling! The sky is falling!" That's what the Chicken Littles of the world would have you believe when they ... Read Article

Search for Tomorrow

It doesn't take Edwin Hubble to recognize that the search universe is expanding. Instead of studying faraway galaxies to see the shifts ... Read Article

Crossing the Line

Years before the Nasdaq tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive ... Read Article

Enabling Sales and Operations Planning Through Technology

Successful sales and operations planning requires committed, step-by-step process changes to fully leverage software applications. The sales and operations planning (S&OP) process ... Read Article

Supply Chain Collaboration Checkup

Collaboration can eliminate inefficiencies for all parties, but collaborative planning and execution among trading partners is daunting. Short-term projects can be a ... Read Article

Interview: Tom Gibbs, Director of Worldwide Strategy and Planning, Intel Corporation.

Intel’s Tom Gibbs explains how Intel is integrating and supporting the emergence of sensor-based technology networks. ASCET: Why does Intel care about ... Read Article

Workforce Renewal: A CEO’s Strategic Imperative

The production of electricity and gas, the primary sources of revenue for most utilities, requires a wide variety of assets. Most of ... Read Article

Pollutants, Resources and Nanotechnology

The embryonic field of nanotechnology, which has been receiving much attention of late, aspires to the control of matter at molecular and ... Read Article

Electric Generation Capacity: What, Where and Who

The principal driver of energy consumption and demand growth in the United States is increased population. The nation’s population is growing at ... Read Article

The Hydrogen Economy

The expression “hydrogen economy” is appearing more and more frequently in the headlines and on the bookstands. As recently as February 2005 ... Read Article
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