Author: Chris Trayhorn, Publisher of mThink Blue Book

Casting a Wider Net

Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.The figures for ... Read Article

Pitching a Fit

Sites related to health, fitness and total body wellness are humming at this time of year based on the good intentions of ... Read Article

Feeding the Beast

If you're doing online marketing and you're not leveraging RSS, what the heck are you waiting for? New technologies that both publishers ... Read Article

Taxing Times

Back in the early days of the dotcom boom, rampant speculation arose about how or even if online sales should be taxed. ... Read Article

Flipping the Switch

Maybe your relationship with your network has soured. The reports are frequently late, revenue is down and your questions are not being ... Read Article

An Unbridled Love of Shopping: Q & A with Michelle Madhok

Michelle Madhok has a lot of experience mixing content and commerce online. She has worked at CBS Broadcasting as a director of ... Read Article

Richard Kohl: This is No Retirement Party

Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he's got ... Read Article

The State of Online Marketing

By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of ups ... Read Article

It's Just Direct Marketing

As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine ... Read Article

Q and A With Scott Whyte

A VP of IT at Catholic Healthcare West explains the impact that clinical genomics could have on electronic records. Healthcare Technology: You ... Read Article

The Myths of Affiliate Marketing

There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected works of the Brothers ... Read Article

Crossing the Line

Years before the Nasdaq tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive ... Read Article

Danger: Clicking Ahead

Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, ... Read Article

Managing Affiliates in a Rapidly Growing Market

Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic growth is driven by ... Read Article

Don't Give in to Click Fraud Fears

Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their ... Read Article
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