Author: Chris Trayhorn, Publisher of mThink Blue Book

Welcome to mThink.com, the new center for marketing thought-leadership. We have exciting plans for the future, bringing together several independent initiatives under ... Read Article

You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle ... Read Article

Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? ... Read Article

You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers ... Read Article

Providing advertisers with a wealth of opportunities to reach their ever-splintering audiences, the Internet has earned a reputation as the most accountable ... Read Article

Economists, politicians and media types are no longer arguing whether or not the economy is in a recession. Instead most are debating ... Read Article

"I love NY" may be the famous motto of the Big Apple, but as of late, it's not the mantra of any ... Read Article

Since the days of the gladiators, sports fans have had an irrational bond with their favorite athletes and teams. Feats of athleticism ... Read Article

Hamlet Batista, president and CEO of NEMedia, wants to change your content. He wants to change it so much that he can't ... Read Article

Raise your hand if you've heard of Blendtec. I bet you are familiar with Blendtec and I bet I know how you ... Read Article

I am not a golfer- but I rented some clubs and hit at a driving range for the first time a few ... Read Article

According to the U.S. Census Bureau,there are nearly six million businesses in the United States. Think about the enormity of that number.That's ... Read Article