Author: Chris Trayhorn, Publisher of mThink Blue Book

The electric vehicle first made its appearance about a century ago, but it is only in recent years - months, to be ... Read Article

For the last few decades the growth of the world's population and its corresponding increased demand for electrical energy has created a ... Read Article

Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to the changing technologies involved ... Read Article

The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff new nuclear units. To ... Read Article

Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations in the US Midwest ... Read Article

In the past, distribution demand reduction was a technique used only in emergency situations a few times a year - if that. ... Read Article

In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today's utilities are immersed ... Read Article

Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

Almost everyone loves to be social, but sometimes it’s best to have a private party.Since this is a special issue, I wanted ... Read Article

You can’t engage your audience if you don’t have strategies to connect with them once you lure them in.A big part of ... Read Article

Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they ... Read Article

Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your ... Read Article

Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article