Author: Chris Trayhorn, Publisher of mThink Blue Book

If it's getting harder to reach your target market with TV and online ad campaigns, it's likely because your audience has left ... Read Article

Ever since 1896, when John Patterson, founder and CEO of NCR, held the first training class on how to sell cash registers, ... Read Article

The marketing function has evolved in recent years, becoming more important to the success of the business and becoming higher profile. To ... Read Article

In Mr. Melanson's role as Aquent's chief sales officer, he and his Enterprise Solutions team work with leading global companies to increase ... Read Article

Psst, want to know the secret to better marketing ROI? Just hire a statistician, add some complex analytical models to measure the ... Read Article

INTRODUCTION: THE DREAM The relationship marketing arena stands on the cusp of its golden age, at an inflection point parallel to that ... Read Article

Nothing from my marketing past could have prepared me for this meeting. Fresh from having run a large, publicly traded interactive agency, ... Read Article

Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. But with very little ... Read Article

Linkshare has a nice little graphic showing the breakdown in sales from last year around the Easter period. Apparently people eat a ... Read Article

Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend ... Read Article

Still in the legal domain, affiliates that have been marketing Acai should probably just stop now. The increasingly loud buzz about potentially ... Read Article

The DMA is nowhere to be seen on this issue which is surprising considering how heavily it totes its advocacy activities: "one ... Read Article

Several states are actively considering following New York's lead in trying to apply sales tax to online purchases: the "Amazon tax". These ... Read Article

Every now and then it does no harm to revisit the basics and check out the tools you are using are as ... Read Article

The popular third-party instant messaging platform Meebo has announced that it is making its ad offerings available across a network of 40 ... Read Article