Author: Chris Trayhorn, Publisher of mThink Blue Book

The Customer Advisory Board: A How-to Guide for The Internet Age

Good market intelligence is imperative in today's increasingly competitive environment. Product segments are commoditizing; product life cycles are shortening; and with smart ... Read Article

Q&A: Keith Pigues

Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member of the Executive Leadership ... Read Article

Qualcomm's Wireless Convergence

Qualcomm has announced a vast expansion of their wireless network. In order to provide the most expansive coverage possible, the convergence program ... Read Article

Guardian Newspaper Switches to Twitter-only Publishing

Consolidating its position at the cutting edge of new media technology, the Guardian newspaper today announced that it will become the first ... Read Article

Google to buy GM?

In a surprise press conference today a White House spokesperson announced that as part of the government rescue of the auto industry, ... Read Article

Browse Using Face Gestures

Opera introduces Face Gestures, a revolutionary technology designed to make interacting with your browser easier and simpler on computers with cameras.

Think Liquid

Regardless of technological change, the future of social media will be dictated by the community's rapid adoption of new media forms. Change ... Read Article

Two Sides of Consumer-Generated Media: Listening and Participating

Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into understanding the good, bad ... Read Article

The New Pay-to-Play Model in the Blogosphere

The old model of journalism is dying, at least online. Relationships between companies and media writers have been supplanted by a new ... Read Article

Engage or Perish: The Choice Is Yours

Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status ... Read Article

12 Essential Tips For Success in Social Media

Whether you call it social media or consumer-generated content, there's no debate over the accelerating popularity of Internet sites and forums where ... Read Article

A Firsthand Tale Of Adopting Web 2.0 Technology To Build Brand

As marketing evolves into a two-way conversation that technology enables, it changes how we interact with customers and the value we offer ... Read Article

Q&A: Dennis Morrow

As director of information architecture and usability, Mr. Morrow leads Web Associates' holistic approach to combining user interface design, human factors and ... Read Article

The Power of Corporate Blogging: Some Guidelines for Doing It Right

On May 31, 2006, The New York Times published an article by columnist Thomas Friedman that featured some pointed criticism of General ... Read Article

The Rise of Social Sales and Marketing

The jury is in. Evolution hasn't really caught up with humanity's highfalutin attitudes about our species' uniqueness. Less than 100 years ago, ... Read Article
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