Interviews

BlueBook Interviews

From Boutique Network To Top 20 In The World – The Inside Secrets Of MonsterAds

by Chris Trayhorn, Publisher of mThink Blue Book on June 4, 2018

From the outset the founders of MonsterAds decided to do things differently. Lots of networks talk about being … Read Article

6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network

by Ekaterina Bibik, Admitad on May 29, 2018

Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, … Read Article

One Of Performance Marketing’s Biggest Thinkers – Matt McEvoy Of MaxBounty Speaks Out

by Chris Trayhorn, Publisher of mThink Blue Book on December 11, 2017

MaxBounty has been the most consistently top-ranked CPA network in the world over the last five years. A … Read Article

Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management

by Chris Trayhorn, Publisher of mThink Blue Book on October 30, 2017

If you were going to launch a business as a publisher today, what business model would you adopt … Read Article

Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave

by Chris Trayhorn, Publisher of mThink Blue Book on October 30, 2017

Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.  Riding—or … Read Article

Adam Weiss of Rakuten: Shaping Your Plan for Q4 2017

by Chris Trayhorn, Publisher of mThink Blue Book on October 23, 2017

Put yourself in the position of a fashion- or beauty-focused publisher CMO coming into the holiday season. What are … Read Article

Interview With Peerfly's Director of Marketing on Conversions

by Chris Trayhorn, Publisher of mThink Blue Book on October 19, 2017

If you were going to launch a business as a publisher today, what business model would you adopt … Read Article

Merchant CMO Tips From Erin Cigich, CEO of Clickbooth

by Chris Trayhorn, Publisher of mThink Blue Book on October 10, 2017

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network … Read Article

Adam Weiss of Rakuten: "The Keys to Developing a Strong Digital Marketing Strategy"

by Chris Trayhorn, Publisher of mThink Blue Book on October 4, 2017

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network … Read Article

Gus Brito of FlexOffers on Outsourcing for Success

by Chris Trayhorn, Publisher of mThink Blue Book on October 3, 2017

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network … Read Article

Interview with Blue Ribbon Panelist Gus Brito

by Chris Trayhorn, Publisher of mThink Blue Book on May 16, 2017

Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network … Read Article

ROAS: Why Performance Marketing Out-Performs Display

by Chris Trayhorn, Publisher of mThink Blue Book on May 5, 2017

Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are … Read Article

There’s A Place For Large & Small Networks – Innovation Is Key

by Chris Trayhorn, Publisher of mThink Blue Book on March 13, 2017

Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding … Read Article

Performance Marketing is the Solution to Problems with ROAS

by Chris Trayhorn, Publisher of mThink Blue Book on March 6, 2017

Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using … Read Article

The Hidden Story Behind Clickbooth’s Blue Book Win

by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2017

The contest for Best CPA Network this year was the most competitive ever. With several networks investing big … Read Article

2017 Investments, Technology and Fraud

by Chris Trayhorn, Publisher of mThink Blue Book on February 21, 2017

Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have … Read Article

Attribution Models, New Performance Metrics & Tech Innovation are Key to Winning in 2017

by Chris Trayhorn, Publisher of mThink Blue Book on February 9, 2017

Interview with Matt Frary, CEO and Founder of SmarterChaos What does Affiliate Window’s acquisition of ShareASale mean for … Read Article

Advertisers Find Affiliate Marketing Very Lucrative

by Chris Trayhorn, Publisher of mThink Blue Book on February 6, 2017

Interview with Ricky Ahuja, Affiliate Director at Nutryst What should an advertiser using performance marketing be thinking about … Read Article
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