Interviews

BlueBook Interviews

Performance Marketing Trends 2017

by Chris Trayhorn, Publisher of mThink Blue Book on February 3, 2017

Interview with Erin Cigich, CEO of Clickbooth An increasing number of networks have major new-investor money behind them, … Read Article

Interview with Adam Weiss

by Chris Trayhorn, Publisher of mThink Blue Book on January 18, 2017

Adam Weiss is the general manager of Rakuten Affiliate Network and has been with the company in a … Read Article

Advertiser and Affiliate Perspectives

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2016

Interviews with Lee Aho, Executive VP of Advertisers at Clickbooth, and Brad Dobbins, Executive VP of Affiliates at Clickbooth REGARDING … Read Article

CPA Networks: How to Manage Advertiser Relationships

by Chris Trayhorn, Publisher of mThink Blue Book on October 10, 2016

Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and … Read Article

INTERVIEW WITH ANTOINE MOREAU, CEO – MOBIDEA

by Chris Trayhorn, Publisher of mThink Blue Book on September 30, 2016

Antoine Moreau is the commander-in-chief of Mobidea, a technology-driven network in the mobile affiliate marketing industry.Trusted by over … Read Article

The Value of the Performance Exchange

by Chris Trayhorn, Publisher of mThink Blue Book on September 19, 2016

Your proprietary platform, the Clickbooth Performance Exchange, seems to be getting a lot of attention right now. Why … Read Article

Inside View Of A Nutraceuticals Network

by Chris Trayhorn, Publisher of mThink Blue Book on September 19, 2016

Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and … Read Article

Communication Is Key To Performance

by Chris Trayhorn, Publisher of mThink Blue Book on September 13, 2016

Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and … Read Article

Affiliate Recruitment & Compliance Offer Big Rewards

by Chris Trayhorn, Publisher of mThink Blue Book on September 13, 2016

How does an advertiser prevent affiliates from competing with and cannibalizing the advertiser’s own search or display campaigns? … Read Article

Adam Weiss on Affiliate Marketing Best Practices

by Chris Trayhorn, Publisher of mThink Blue Book on September 6, 2016

Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and … Read Article

Daryl Colwell Interview on Channel Evaluation

by Chris Trayhorn, Publisher of mThink Blue Book on August 27, 2016

Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. … Read Article

Ronen Hamatian on Affiliate Marketing Trends

by Chris Trayhorn, Publisher of mThink Blue Book on August 17, 2016

Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules … Read Article

Jackie Bates Talks Affiliate Marketing Trends

by Chris Trayhorn, Publisher of mThink Blue Book on July 15, 2016

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing … Read Article

Interview with Blue Ribbon Panel Member Nicolas Chrétien

by Chris Trayhorn, Publisher of mThink Blue Book on July 13, 2016

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing … Read Article

Chris Trayhorn Interview with Cristian Miculi

by Chris Trayhorn, Publisher of mThink Blue Book on June 30, 2016

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing … Read Article

Matt Frary on Merchant Risk and Technology Investment

by Chris Trayhorn, Publisher of mThink Blue Book on June 24, 2016

Chris Trayhorn Interviews Matt Frary on Merchant Risk and Technology Investment What’s the easiest point of entry for … Read Article

Blue Ribbon Panelist Interview: Ricky Ahuja

by Chris Trayhorn, Publisher of mThink Blue Book on April 13, 2016

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be … Read Article

Jackie Bates on Affiliate MarTech Opportunities

by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2016

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now … Read Article
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