Category: Affiliate Marketing

In April 2021, the Federal Trade Commission announced that it forwarded a tenth set of warning letters to marketers, directing them to stop making ... Read Article

Perform[cb] Blue Book’s #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private ... Read Article

And Those in Favor of a Legislative Fix to the FTC’s Embattled Enforcement Authority Under 13(b) Are Acting With a Greater Sense ... Read Article

For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating ... Read Article

As outlined by the FTC Endorsement Guides, advertisers are required to have “reasonable programs” in place to train and monitor members of ... Read Article

Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized ... Read Article

The Federal Trade Commission has announced that it has permanently banned an alleged work-from-home scammer from selling or promoting business opportunities and ... Read Article

In the matter of Cunningham v. USA Auto Protection, LLC, the professional litigant plaintiff alleged that USA Auto Protection made more than ... Read Article

One of the defendants behind an alleged sham health insurance scheme has been permanently banned from the health care business as part of a ... Read Article

Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business ... Read Article

2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the ... Read Article

Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic ... Read Article

The Eleventh Circuit recently held that a plaintiff does not suffer concrete injury through receipt of a single ringless voice mail message. Grigorian ... Read Article

The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty ... Read Article

In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ... Read Article