Category: Affiliate Marketing

Webloyalty, Vertrue and Affinion, along with over 450 of their e-commerce partners, were accused in a Senate report on Tuesday of "harming ... Read Article

Google has announced that with immediate effect it will permanently ban any AdWords advertisers that place scam or malware ads. This news ... Read Article

The Facebook/Scamville fallout has continued with a cage-fight between two of our favorite bloggers. In the red corner we have Dennis Yu, ... Read Article

For Publishers and Advertisers The number of performance marketing networks has gone through the roof in the last year as the technology ... Read Article

So where does all this Sturm und Drang leave us? There are several truths that can be discerned through the fog:

The Facebook Scamville controversy has roiled on this week. It made enough noise to get covered by Newsweek and Time magazine. A ... Read Article

Time takes an interest with a post called, “Are You Getting Scammed By Facebook Games?” Newsweek takes a look as well: “Is ... Read Article

The TechCrunch article created something of a firestorm (sample comment: “In a nutshell, the offers that monetize the best are the ones ... Read Article

And so to the fallout:

The Web 2.0 Summit is currently running just a couple of blocks from our office. Yesterday, Mary Meeker, one of Morgan Stanley's ... Read Article

Just because it's such a terrific set of slides, one more point from the Meeker presentation referred to above: mobile is going ... Read Article

The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know ... Read Article

If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in several states (also known ... Read Article