Category: Affiliate Marketing

Integrity Above All

As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

Trends in Travel

With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? ... Read Article

Let's Get Personal

Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you ... Read Article

Drew's View

Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. So, what’s his ... Read Article

Tried and True Performance Strategies

There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

Capitalizing on Fame

Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know ... Read Article

Fighting the Nexus Tax

If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in several states (also known ... Read Article

Holiday Season Sunshine?

As we report in the latest edition of Revenue Performance magazine to be published in two week's time, the upcoming holiday season ... Read Article

Stop Ad Fraud

A new web site quietly appeared earlier this year and a little bird tells us that it's being run by a group ... Read Article

OMFG! The FTC is Gonna Get You!

We have been much amused this past week or so by the reaction to the FTC’s new guidelines for bloggers. They have ... Read Article

Russian Affiliate Networks Exposed

This week news came of affiliates and networks being robbed by the "Bahama botnet", a major report on rogue Russian affiliate networks ... Read Article

Multinational Phishing & Fraud

In probably unconnected news, the FBI announced this week that in collaboration with authorities in Egypt it has charged 53 people involved ... Read Article

And More Fraud News

Click Forensics presented a good report recently on the Bahama Botnet, that they describe as "one of the most advanced sources of ... Read Article

Google Hits AdWords Advertisers

Google has hit what seems to be many Adwords advertisers for having "multiple sites that violate our landing page quality guidelines." This ... Read Article

Tip of the Week

Google recently revamped the AdWords interface and it's caused many publishers headaches. Kelly Gillease put together a nice easy guide to making ... Read Article
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