Category: Affiliate Marketing

Facebook Takes The Profit Out of CPM Buys

Facebook made a big change in their advertising policies this week. But they did it very quietly with a letter to display ... Read Article

Affiliate Managers Who Aren't Idiots! More Survey Results

Give me “affiliate managers who aren't idiots,”  was the demand of one publisher when we asked what they looked for when choosing a ... Read Article

ShareASale Rated #1 Top Performance Marketing Network

mThink ranks the Top 20 in new edition of BLUE BOOK SAN FRANCISCO, CA; April 20, 2010 - Revenue Performance, the leading ... Read Article

Top 5 Takeaways Re. Twitter's New Advertising Platform

Twitter has made its move towards monetization and there are big opportunities for performance advertisers as a result.. In the last 48 ... Read Article

OPM Consolidation As Schaaf Buys PartnerCentric

Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies in the industry. This ... Read Article

Yahoo Kills Yahoo! Publisher Network

Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In a remarkable decision, Yahoo ... Read Article

39 April Fool's Day Hoaxes By Google

Last year Google ran no less than 17 different April Fool's Day hoaxes. I have always loved that a company that has ... Read Article

User Experience vs Monetization

Here’s the fundamental challenge for the performance marketing industry: how do we move from a short-term mindset that rewards us with a ... Read Article

Performance Marketing Networks: Please Take Our 30 Second Survey

Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us ... Read Article

Hydra Dumps 15,000 Affiliates

Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part ... Read Article

Performance Marketing: A Guide For CMOs

After a year in which the performance marketing industry had to deal with controversies ranging from Oprah to the FTC, many of ... Read Article

Facebook's $350 million in Performance Advertising

As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. ... Read Article

Botnet of 13 Million Computers Smashed

On Wednesday Spanish authorities announced the arrest of three alleged ringleaders behind the Mariposa botnet. Mariposa is possibly the largest botnet yet ... Read Article

Twitter Feeding Frenzy Coming?

Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that ... Read Article

YouTube Celebrates With a Top Five

YouTube celebrated its fifth birthday on Valentine's Day. The youtube.com domain name was first registered on 2/15/2005 and the site was bought ... Read Article
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