Category: Affiliate Marketing

The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it ... Read Article

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who ... Read Article

It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making ... Read Article

NEW YORK CITY – August 7, 2012 – Rakuten LinkShare today announced the launch of the industry’s first comprehensive testing and certification ... Read Article

I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From ... Read Article

Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience ... Read Article

The former darling of the daily deals industry, Groupon, yesterday suffered a terrible day on the stock market, falling 6.5%. It is ... Read Article

  Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of ... Read Article

TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent ... Read Article

Press Release  NEW YORK CITY – June 26, 2012 – Rakuten LinkShare today announced the results of a study it commissioned by ... Read Article

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. ... Read Article

The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding ... Read Article

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with ... Read Article

Sponsored Partner Content It’s hard to believe, but true: A recent Ad-ology survey found that a whopping 46% of small businesses still ... Read Article