Category: Affiliate Marketing

80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the ... Read Article

This has been a week of bad news about CPA networks - this is great for the industry!

The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than ... Read Article

It’s hard to get reliable insights into the inner workings of networks so I was interested to see TradeDoubler’s recent presentation of ... Read Article

How massive is mobile? Absolutely huge. More than you even think. A new analyst report reveals that mobile devices have now achieved ... Read Article

2012-Q1: Apple's profits $11.6 Billion Google's revenues $10.7 Billion And if the iPhone was a business on its own, it would probably ... Read Article

comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and ... Read Article

Ad Age's Digital Conference has been running this week and one presentation in particular caught my eye. Lau Seng Lee from Tencent ... Read Article

In the last quarter Google's CPC rates decreased by 12% compared to the year before, at the same time that Facebook's rates ... Read Article

What would you say if I told you that fully half of all the display ads you buy are never even seen ... Read Article

Eight mobile ad networks are collaborating to come up with a new way to track iPhone and iPad users. The initiative, called ... Read Article

Are you a merchant or a network wanting to know just how much fraud is being targeted at your domain? Well now ... Read Article

Want to get the equivalent of $4million worth of paid search traffic per month to your site? Think Google knows how to ... Read Article