Category: Affiliate Marketing

We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when ... Read Article

In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic ... Read Article

Press Release TEL-AVIV and NEW YORK (January 7, 2013) On Monday, Matomy Media Group, a performance-based marketing company, announced its acquisition of ... Read Article

Press Release MINNEAPOLIS – Dec. 10, 2012 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced ... Read Article

Europe’s Biggest Software Affiliate Network Comes To America Avangate is a network that ranked well in our 2012 BLUE BOOK survey and ... Read Article

Press Release CHICAGO and NEW YORK CITY – December 6, 2012 – Local Offer Network (LON), a leading provider of e-commerce technology, ... Read Article

One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The ... Read Article

Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for ... Read Article

Press Release NEW YORK CITY – November 27, 2012 – Rakuten LinkShare today announced significant growth for its performance marketing network in ... Read Article

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or ... Read Article

All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at ... Read Article

Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he ... Read Article

The subscription commerce sector is growing fast and is acting as an intensive prototyping lab for what works in selling products online. ... Read Article

  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% ... Read Article

If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads ... Read Article