Category: Affiliate Marketing

Are You Asking for It? You’d Better!

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as ... Read Article

Mobit – Changing The Game In Mobile Media?

Does Matomy’s new Mobit platform hold the key to success in mobile performance marketing?

The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

Firefox and Third Party Cookie Blocking

Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie ... Read Article

The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics ... Read Article

Rakuten Marketing Acquires PopShops

Press Release Data Analytics Engine from Product Feed and Deals Content Aggregator Boosts Portfolio of Digital Marketing Assets NEW YORK CITY – August ... Read Article

No Growth for CJ As ValueClick Takes A Pounding

Commission Junction’s parent company,  ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot ... Read Article

Apple's Woes Are Good For Performance Marketers

It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers ... Read Article

Jay Weintraub Named to Datalot Board of Directors

Press Release Founder and CEO of LeadsCon joins board of rapidly growing company that is transforming the way online consumers connect with ... Read Article

Matomy Maximizes Mobile Media Buying with Mobit

Matomy Media Group today launched a new mobile media buying platform called Mobit, offering conversion tracking, sophisticated campaign optimization and near-realtime reporting. ... Read Article

Rakuten LinkShare Performance Marketing Network Reports Double Digit Growth in Second Quarter

Press Release NEW YORK CITY – July 30, 2013 – Rakuten LinkShare today announced continued growth throughout its global performance marketing network ... Read Article

Mo-Lo-So-Glo Revoution and the Death of Douchbaggery

Three huge trends are coming together in performance marketing and are going to change the way we do business. The question is, ... Read Article

MediaWhiz Retires MonetizeIt Brand – Expands Campaigns Worldwide

The acquisition of MediaWhiz by Matomy Media Group has been one of the big stories for the last few months and its ... Read Article

Rakuten LinkShare Study on Global Affiliate Marketing Uncovers Key Findings for Online Advertisers Expanding Overseas

NEW YORK CITY – June 18, 2013 – Rakuten LinkShare today announced the results from a commissioned study by Forrester Consulting on ... Read Article

Google Affiliate Ship Goes Down – Sink or Swim

Affiliate Marketing is dead?  No, Google Affiliate Network is dead.  This is not the news though.  Many much-smarter-then-me industry folks have already ... Read Article
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