Category: Affiliate Marketing

Breaking News: Supreme Court Limits Regulatory Right to Disgorgement in Judicial Enforcement Actions

On June 22, 2020, the Supreme Court issued its highly anticipated opinion in Liu v. Securities and Exchange Commission.  In doing so, ... Read Article

Court Enforces TCPA Clickwrap Agreement in a Victory for Marketers

One of the key issues in any Telephone Consumer Protection Act class action lawsuit is whether there exists “prior express written consent.”  ... Read Article

California Redefines Analysis of Independent Contractor Classification

In September 2019, California Governor Gavin Newsom signed a new measure (AB 5) that essentially redefines businesses classify employees and independent contractors.  ... Read Article

CAKE's Parent Company Buys TUNE

CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms ... Read Article

Dietary Supplement Marketing and Earnings Claims Amid Coronavirus Pandemic

Unsubstantiated marketing claims that exploit consumer anxiety amid the coronavirus pandemic are a top priority for private class action litigants and federal ... Read Article

What Advertisers & Publishers Should Be Doing Now

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible ... Read Article

Performance Marketing Provides Stability & Measurable Returns In A Crisis

When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that ... Read Article

In Performance Marketing, Relationships And People Are At The Core Of All That We Do

During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working ... Read Article

Now Is The Moment For Performance Marketing To Shine

At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, ... Read Article

NY AG Focused on Price Gouging During COVID Outbreak

The New York Office of the Attorney General is actively investigating the advertising or offering for sale of necessary consumer goods at ... Read Article

Where Now for Affiliate Marketing?

At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ... Read Article

Gus Brito Of Flexoffers.com On What Lies Ahead For Affiliate Marketing

We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what ... Read Article

Kathy Bryan Of DMS On What's Next For Affiliate Marketing

We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what ... Read Article

Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead

When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that ... Read Article

Affiliate Marketing in a Time of Coronavirus

What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, entertainment and restaurants have ... Read Article
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