• Interview with Rakuten's Ceres Cueva

    2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody ... Read Article

    Email Marketing Proves To Be Essential — Especially In 2020

    Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how ... Read Article

    The Need For Clarity In Leadership

    Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of ... Read Article

    Introducing The New Rules Holiday Checklist for Digital Marketers

    Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the ... Read Article

    Supreme Court Brief Filed in Favor of  Broad Interpretation of ATDS Definition

    The Plaintiff in Facebook, Inc. v. Duguid has recently filed its merits brief on this issue of whether the Telephone Consumer Protection Act’s ... Read Article

    The Top 5 Most Profitable Affiliate Marketing Verticals RIGHT NOW

    The profitability of an affiliate marketing vertical can change quickly. Oversaturation, new restrictions from traffic platforms, and societal influence are most often responsible. However, ... Read Article

    Why Financial Brands Find Huge Success in Affiliate Marketing

    A well-known fact in the industry, financial and fintech advertiser affiliate marketing budgets are on the rise as more financial brands hop ... Read Article

    11 Ways to Optimize Your Affiliate Website for Conversions

    Your goal as an affiliate is to make as much money as possible by selling the products you are promoting on your ... Read Article

    Announcing Personalized Rewards

    Rakuten Advertising and Rakuten Rewards have joined forces to create Personalized Rewards. This exciting new collaboration will make it easier for advertisers to ... Read Article

    Top 10 Reasons Why CrakRevenue is the Best CPA Network

    Sponsored Content By Maxime Bergeron, CrakRevenue For the past 10 years, CrakRevenue has been making its way to the top. Focusing on ... Read Article

    CPA Networks and Influencer Marketing: How Can we Really Benefit from it?

    CrakRevenue Gives You the Secrets to Succeed Unless you’ve been living under a rock for the past couple of years, you’ve probably ... Read Article

    Third Circuit Deals Blow to FTC Disgorgement Authority

    As previously blogged about here, here, here and here, the FTC’s authority to seek monetary disgorgement in federal court may be on the ropes. Breaking News ... Read Article

    Finding Opportunities In The Pandemic Lockdown

    The last six months have been anything but normal. It’s not often that the world shuts down and experiences an international pandemic, ... Read Article

    Solving Top Affiliate Campaign Optimization Needs with Technology

    Behind many a great affiliate success story lies an unsung hero, and that’s great affiliate technology. Innovative affiliate platform technology acts as ... Read Article

    FTC Settles Charges Against Online Investment Training Program Providers While Doubts About the Scope of FTC Enforcement Authority Loom

    As previously blogged about here, providers of online training and business coaching programs have increasingly found themselves on the receiving end of ... Read Article

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